Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia

Favoured by poverty of images in Schoolbooks and by a constant reference of programmes to their presence in class, the Italian production of wall paintings increased progressively, so much to be not only a significant area of educational planning, but also a rich field of economic investment. This m...

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Main Author: Fabio Targhetta
Format: Article
Language:fra
Published: Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE) 2015-03-01
Series:Strenae
Subjects:
Online Access:https://journals.openedition.org/strenae/1392
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author Fabio Targhetta
author_facet Fabio Targhetta
author_sort Fabio Targhetta
collection DOAJ
description Favoured by poverty of images in Schoolbooks and by a constant reference of programmes to their presence in class, the Italian production of wall paintings increased progressively, so much to be not only a significant area of educational planning, but also a rich field of economic investment. This market has been managed for a long time by northern publishers, in particular by Vallardi (Milan) and, most of all, Paravia (Turin), the production of which covered all disciplines. The paper wants to investigate the issue on two fronts: on the one hand the different kind of wall paintings, thier main characteristics and the review of this material in the light of new didactics and of changed political climate. On the other, the mode in which market was shared, the relations between producers and the different strategy of promotion in teachers’ journals. Sample was the case of Paravia: thanks to a broad promotional strategy and to its relations with the Ministry, it acquired a large slice of market during the first half of the 20th Century.
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publisher Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE)
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spelling doaj-art-23f2e45d29e24e0b96dac7ea003e9b6e2025-08-20T02:20:18ZfraAssociation Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE)Strenae2109-90812015-03-01810.4000/strenae.1392Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher ParaviaFabio TarghettaFavoured by poverty of images in Schoolbooks and by a constant reference of programmes to their presence in class, the Italian production of wall paintings increased progressively, so much to be not only a significant area of educational planning, but also a rich field of economic investment. This market has been managed for a long time by northern publishers, in particular by Vallardi (Milan) and, most of all, Paravia (Turin), the production of which covered all disciplines. The paper wants to investigate the issue on two fronts: on the one hand the different kind of wall paintings, thier main characteristics and the review of this material in the light of new didactics and of changed political climate. On the other, the mode in which market was shared, the relations between producers and the different strategy of promotion in teachers’ journals. Sample was the case of Paravia: thanks to a broad promotional strategy and to its relations with the Ministry, it acquired a large slice of market during the first half of the 20th Century.https://journals.openedition.org/strenae/1392school publisherspedagogypoliticswall chart
spellingShingle Fabio Targhetta
Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
Strenae
school publishers
pedagogy
politics
wall chart
title Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
title_full Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
title_fullStr Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
title_full_unstemmed Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
title_short Teaching with Images Between 19th and 20th Centuries: the Case of the Italian School Publisher Paravia
title_sort teaching with images between 19th and 20th centuries the case of the italian school publisher paravia
topic school publishers
pedagogy
politics
wall chart
url https://journals.openedition.org/strenae/1392
work_keys_str_mv AT fabiotarghetta teachingwithimagesbetween19thand20thcenturiesthecaseoftheitalianschoolpublisherparavia