Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand

This study analyzes the evolving mythology of cannabis in Thailand, focusing on how shifts in cultural beliefs and institutional narratives influence its transformation from an illicit substance to a medically acknowledged medicine. This study uses Barthes’ theory of myth to analyze how cultural ins...

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Main Authors: Fareeda Jeh-oh, Attanan Tachopisalwong
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2025.2451504
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author Fareeda Jeh-oh
Attanan Tachopisalwong
author_facet Fareeda Jeh-oh
Attanan Tachopisalwong
author_sort Fareeda Jeh-oh
collection DOAJ
description This study analyzes the evolving mythology of cannabis in Thailand, focusing on how shifts in cultural beliefs and institutional narratives influence its transformation from an illicit substance to a medically acknowledged medicine. This study uses Barthes’ theory of myth to analyze how cultural institutions—namely governmental, educational, healthcare, and media organizations—reshape the perception of cannabis to conform to changing ideologies. Historically, these organizations perpetuated the stigmatization of cannabis through anti-drug campaigns and prohibitive legislation. Recent global and local changes have resulted in the redefinition of cannabis within wellness and therapeutic frameworks. This study employs qualitative data derived from 25 interviews with therapeutic cannabis users and healthcare professionals in Nakhon Si Thammarat (NST)to examine the reconstruction of meaning. Semi-structured interviews provided insights into personal experiences, institutional influences, and societal perceptions of cannabis. Research suggests that the perception of cannabis is currently influenced by a combination of governmental regulation and community practices, consistent with Barthes’ concept that myths are malleable entities, perpetually reconfigured by existing power structures and societal demands. This transition highlights the function of cultural institutions in both mythologizing and demythologizing societal symbols.
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spelling doaj-art-228eff3ef7704beda95dc4f2134a58b42025-01-22T06:58:21ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832025-12-0112110.1080/23311983.2025.2451504Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, ThailandFareeda Jeh-oh0Attanan Tachopisalwong1School of Informatics, Walailak University, Nakhon Si Thammarat, ThailandSchool of Informatics, Walailak University, Nakhon Si Thammarat, ThailandThis study analyzes the evolving mythology of cannabis in Thailand, focusing on how shifts in cultural beliefs and institutional narratives influence its transformation from an illicit substance to a medically acknowledged medicine. This study uses Barthes’ theory of myth to analyze how cultural institutions—namely governmental, educational, healthcare, and media organizations—reshape the perception of cannabis to conform to changing ideologies. Historically, these organizations perpetuated the stigmatization of cannabis through anti-drug campaigns and prohibitive legislation. Recent global and local changes have resulted in the redefinition of cannabis within wellness and therapeutic frameworks. This study employs qualitative data derived from 25 interviews with therapeutic cannabis users and healthcare professionals in Nakhon Si Thammarat (NST)to examine the reconstruction of meaning. Semi-structured interviews provided insights into personal experiences, institutional influences, and societal perceptions of cannabis. Research suggests that the perception of cannabis is currently influenced by a combination of governmental regulation and community practices, consistent with Barthes’ concept that myths are malleable entities, perpetually reconfigured by existing power structures and societal demands. This transition highlights the function of cultural institutions in both mythologizing and demythologizing societal symbols.https://www.tandfonline.com/doi/10.1080/23311983.2025.2451504Cannabis mythologytherapeutic cannabismedical cannabis legalizationNakhon Si Thammaratcultural narrativesAsian Studies
spellingShingle Fareeda Jeh-oh
Attanan Tachopisalwong
Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
Cogent Arts & Humanities
Cannabis mythology
therapeutic cannabis
medical cannabis legalization
Nakhon Si Thammarat
cultural narratives
Asian Studies
title Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
title_full Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
title_fullStr Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
title_full_unstemmed Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
title_short Cannabis mythology: the process of shaping from experience in Nakhon Si Thammarat, Thailand
title_sort cannabis mythology the process of shaping from experience in nakhon si thammarat thailand
topic Cannabis mythology
therapeutic cannabis
medical cannabis legalization
Nakhon Si Thammarat
cultural narratives
Asian Studies
url https://www.tandfonline.com/doi/10.1080/23311983.2025.2451504
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