Decision Model for the Media Selection
The article presents the decision model for choosing the media in the performance of public relations (PR). The core of the model lies in the use of modern information methods with the accent on the artificial intelligence methods in decision-making processes which allow transparency and simple expl...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2012-03-01
|
| Series: | Central European Public Administration Review |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/CEPAR/article/view/20352 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|