Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing

Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing

This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking (<i>n</i> = 255,000), EEG technology...

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Bibliographic Details
Main Authors: Hedda Martina Šola, Sarwar Khawaja, Fayyaz Hussain Qureshi
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Behavioral Sciences
Subjects:
neuromarketing
AI EEG
AI eye tracking
implicit testing
neurobranding
memory
Online Access:https://www.mdpi.com/2076-328X/15/4/502
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