Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences
The paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson,...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Studies in Logic, Grammar and Rhetoric |
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| Online Access: | https://doi.org/10.2478/slgr-2024-0010 |
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| _version_ | 1832593596889432064 |
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| author | Castaldi Jacopo |
| author_facet | Castaldi Jacopo |
| author_sort | Castaldi Jacopo |
| collection | DOAJ |
| description | The paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson, 1995). After introducing a more nuanced model of RT’s contextual effect, the paper reports an empirical case study to explicate the methodological approach. Evidence is provided that a specific text can have a long-lasting effect on an audience: a hierarchy of effects and the cognitive circumstances under which this may happen are discussed. |
| format | Article |
| id | doaj-art-2002dd1a2a51464d80df18b0c07ff7bb |
| institution | Kabale University |
| issn | 2199-6059 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studies in Logic, Grammar and Rhetoric |
| spelling | doaj-art-2002dd1a2a51464d80df18b0c07ff7bb2025-01-20T11:10:12ZengSciendoStudies in Logic, Grammar and Rhetoric2199-60592024-12-0169111313710.2478/slgr-2024-0010Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to AudiencesCastaldi Jacopo0Canterbury Christ Church University, Canterbury, Kent, United Kingdomj.castaldi83@gmail.comThe paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson, 1995). After introducing a more nuanced model of RT’s contextual effect, the paper reports an empirical case study to explicate the methodological approach. Evidence is provided that a specific text can have a long-lasting effect on an audience: a hierarchy of effects and the cognitive circumstances under which this may happen are discussed.https://doi.org/10.2478/slgr-2024-0010multimodalityideologycognitionrelevance theoryaudience researchhierarchy of effects |
| spellingShingle | Castaldi Jacopo Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences Studies in Logic, Grammar and Rhetoric multimodality ideology cognition relevance theory audience research hierarchy of effects |
| title | Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences |
| title_full | Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences |
| title_fullStr | Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences |
| title_full_unstemmed | Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences |
| title_short | Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences |
| title_sort | cognition relevance and ideology formation through travel documentaries a longitudinal approach to audiences |
| topic | multimodality ideology cognition relevance theory audience research hierarchy of effects |
| url | https://doi.org/10.2478/slgr-2024-0010 |
| work_keys_str_mv | AT castaldijacopo cognitionrelevanceandideologyformationthroughtraveldocumentariesalongitudinalapproachtoaudiences |