Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences
The paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson,...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Studies in Logic, Grammar and Rhetoric |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/slgr-2024-0010 |
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| Summary: | The paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson, 1995). After introducing a more nuanced model of RT’s contextual effect, the paper reports an empirical case study to explicate the methodological approach. Evidence is provided that a specific text can have a long-lasting effect on an audience: a hierarchy of effects and the cognitive circumstances under which this may happen are discussed. |
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| ISSN: | 2199-6059 |