Marketing auteurism: the vanishing industry model behind Pedro Almodóvar’s success in the US
Objective: To establish a model and then consider whether that model will continue to function in the future. Almodóvar’s typical production-distribution structure and exportable filmmaking style are outlined, as are his US distributor’s strategic use of specialised press, elite events and targeted...
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| Format: | Article |
| Language: | English |
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ESIC University
2024-12-01
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| Series: | AD Research |
| Subjects: | |
| Online Access: | https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/287 |
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