Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain

Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain

The use of the online channel for the purchase of food products is increasing, which not only creates new opportunities for companies and businesses, but also poses great challenges. This study aimed to identify the factors related to these challenges that influence the use of the online channel for...

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Bibliographic Details
Main Authors: Alberto Luján-Salamanca, Alfonso Infante-Moro, Juan C. Infante-Moro, Julia Gallardo-Pérez
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
food products
e-commerce
grocery
consumer behavior
Delphi
Online Access:https://www.mdpi.com/0718-1876/20/2/74
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