Relationship of positive valence WOM and customer loyalty in social media: trust, value co-creation, and brand image as mediators

Relationship of positive valence WOM and customer loyalty in social media: trust, value co-creation, and brand image as mediators

In the midst of increasingly tight business competition, with numerous imitations of business ideas and solutions, competitive advantage alone is not sufficient to maintain customer loyalty. Considering the importance of maintaining customer loyalty, this study aims to analyze the relationship betwe...

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Bibliographic Details
Main Authors: Rhian Indradewa, Aris Riyanto
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
wom, customer loyalty, trust, value co-creation, brand image
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4041
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