The roles portrayed by children in South African magazine advertising
This paper summarizes the findings of four studies executed from 1983 to 2003 to determine how marketers in South Africa portray children in magazine advertisements. This longitudinal study reports on aspects such as the incidence of child models in the advertisements, the roles they depict and whe...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1798 |
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