Impact of the April Fair on Seville hotel room prices: measurement through a hedonic approach
Despite its importance as a tourist attraction, sparse research regarding tourism and hospitality has been focused on Seville’s April Fair. That is why the main purpose of this paper is to assess the impact the April Fair and other key elements have on hotels, using the wellknown hedonic price mo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2017-04-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/966/pdf_49 |
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| Summary: | Despite its importance as a tourist attraction, sparse research
regarding tourism and hospitality has been focused on Seville’s April
Fair. That is why the main purpose of this paper is to assess the impact
the April Fair and other key elements have on hotels, using the wellknown hedonic price model and a database of 1,548 items compiled
using TripAdvisor. The results suggest that although the April Fair has
a significant and positive effect on the prices of hotel rooms, these
results are mixed during the fair. Specifically, the effects of the April
Fair can be felt during the weekdays when fairgoers add to those
visiting the city on business. However, during the weekend, fair prices
do not differ from a non-April day fair. In addition, prices on Sunday
Fair are lower than average prices on non-April Fair days. This has
important implications for both hotels and organisers of the event. In
addition, the results show how the category begins to lose
importance in relation to the assessment of the quality perceived by
customers. Some implications and solutions are discussed below. |
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| ISSN: | 2182-8466 |