Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view

Purpose – This conceptual paper examines how orchestrated data ecosystems influence the development of a data-driven culture based on the resource-based view, proposing a conceptual model and theoretical propositions. Design/methodology/approach – The study is grounded in the resource-based view and...

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Main Authors: Felipe Fonseca Salerno, Antonio Carlos Gastaud Maçada
Format: Article
Language:Portuguese
Published: Emerald Publishing 2025-06-01
Series:REGE Revista de Gestão
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2024-0184/full/pdf
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author Felipe Fonseca Salerno
Antonio Carlos Gastaud Maçada
author_facet Felipe Fonseca Salerno
Antonio Carlos Gastaud Maçada
author_sort Felipe Fonseca Salerno
collection DOAJ
description Purpose – This conceptual paper examines how orchestrated data ecosystems influence the development of a data-driven culture based on the resource-based view, proposing a conceptual model and theoretical propositions. Design/methodology/approach – The study is grounded in the resource-based view and theory-building from literature, employing an integrative review to structure a conceptual model. The analysis connects concepts related to data-driven culture, orchestrated data ecosystems and sustainable competitive advantage. Findings – The paper argues that, within orchestrated data ecosystems, the orchestrator promotes the adoption of data-driven practices, which can be considered a strategic resource from the resource-based view perspective. The adoption of these practices supports the development of sustainable competitive advantages for both organizations and the ecosystem. The study presents a conceptual model and two theoretical propositions that structure this relationship. Originality/value – This paper extends the application of resource-based view to data ecosystems by considering data-driven practices as strategic resources that contribute to sustainable competitive advantage. The originality lies in the proposition that, in orchestrated data ecosystems, the orchestrator facilitates the dissemination of these practices, shaping sustainable competitive advantages at both the organizational and ecosystem levels.
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publishDate 2025-06-01
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record_format Article
series REGE Revista de Gestão
spelling doaj-art-1ce777f2c82845bdb3fc071a71875d5d2025-08-20T02:07:44ZporEmerald PublishingREGE Revista de Gestão1809-22762177-87362025-06-0132212313510.1108/REGE-12-2024-0184Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based viewFelipe Fonseca Salerno0Antonio Carlos Gastaud Maçada1Programa de Pós-graduação em Administração, Universidade Federal do Rio Grande do Sul, Porto Alegre, BrazilPrograma de Pós-graduação em Administração, Universidade Federal do Rio Grande do Sul, Porto Alegre, BrazilPurpose – This conceptual paper examines how orchestrated data ecosystems influence the development of a data-driven culture based on the resource-based view, proposing a conceptual model and theoretical propositions. Design/methodology/approach – The study is grounded in the resource-based view and theory-building from literature, employing an integrative review to structure a conceptual model. The analysis connects concepts related to data-driven culture, orchestrated data ecosystems and sustainable competitive advantage. Findings – The paper argues that, within orchestrated data ecosystems, the orchestrator promotes the adoption of data-driven practices, which can be considered a strategic resource from the resource-based view perspective. The adoption of these practices supports the development of sustainable competitive advantages for both organizations and the ecosystem. The study presents a conceptual model and two theoretical propositions that structure this relationship. Originality/value – This paper extends the application of resource-based view to data ecosystems by considering data-driven practices as strategic resources that contribute to sustainable competitive advantage. The originality lies in the proposition that, in orchestrated data ecosystems, the orchestrator facilitates the dissemination of these practices, shaping sustainable competitive advantages at both the organizational and ecosystem levels.https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2024-0184/full/pdfData ecosystemsData-driven cultureResource-based viewConceptual paper
spellingShingle Felipe Fonseca Salerno
Antonio Carlos Gastaud Maçada
Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
REGE Revista de Gestão
Data ecosystems
Data-driven culture
Resource-based view
Conceptual paper
title Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
title_full Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
title_fullStr Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
title_full_unstemmed Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
title_short Data-driven culture and orchestrated data ecosystems: a conceptual model based on the resource-based view
title_sort data driven culture and orchestrated data ecosystems a conceptual model based on the resource based view
topic Data ecosystems
Data-driven culture
Resource-based view
Conceptual paper
url https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2024-0184/full/pdf
work_keys_str_mv AT felipefonsecasalerno datadrivencultureandorchestrateddataecosystemsaconceptualmodelbasedontheresourcebasedview
AT antoniocarlosgastaudmacada datadrivencultureandorchestrateddataecosystemsaconceptualmodelbasedontheresourcebasedview