ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS
The concept of the "metaverse" has the potential to fundamentally alter interactions between hotels and individuals within fully connected virtual worlds. This study investigates how Virtual Human Resource Development (VHRD) practices contribute to enhancing Sustainable Competitive Advan...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55323-1295.pdf |
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| author | Omar ALSETOOHY Samar SHEIKHELSOUK Omaima MUNAWAR ALBADRY Viju MATHEW Fuad MOHAMMED ALHAMDI Mahmoud ABOU KAMAR |
| author_facet | Omar ALSETOOHY Samar SHEIKHELSOUK Omaima MUNAWAR ALBADRY Viju MATHEW Fuad MOHAMMED ALHAMDI Mahmoud ABOU KAMAR |
| author_sort | Omar ALSETOOHY |
| collection | DOAJ |
| description | The concept of the "metaverse" has the potential to fundamentally alter interactions between hotels and individuals
within fully connected virtual worlds. This study investigates how Virtual Human Resource Development (VHRD) practices
contribute to enhancing Sustainable Competitive Advantage (SCA) in hotels, with consideration of the mediating roles of
Intellectual Capital (IC) and Service Innovation Performance (SIP). Data were collected from employees in green hotels in
Egypt. Using SmartPLS-SEM, our findings reveal a significant indirect relationship between VHRD and hotel SCA.
Furthermore, the study confirms a positive correlation among VHRD, IC, and SIP. Crucially, our results demonstrate that both IC
and SIP play positive mediating roles in linking VHRD practices to a hotel's SCA. Hotels should encourage innovative thinking
and actions among their employees by integrating virtualized real-life scenarios into HRD practices through IC and SIP to
achieve short and long-term SCA objectives. |
| format | Article |
| id | doaj-art-1bf8da03d5664c33bcc70334d1a4f5c1 |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-1bf8da03d5664c33bcc70334d1a4f5c12025-02-04T07:00:31ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-08-015531227124210.30892/gtg.55323-1295ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELSOmar ALSETOOHY0Samar SHEIKHELSOUK1Omaima MUNAWAR ALBADRY2Viju MATHEW3Fuad MOHAMMED ALHAMDI4Mahmoud ABOU KAMAR5Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City, Egypt, e-mail: omar.alsetoohy@fth.usc.edu.egBusiness Administration Department, Faculty of Commerce, Menofia University, Shebin Elkom, Egypt, e-mail: samarm000@commerce.menofia.edu.egManagement and Marketing Department, College of Business, Jazan University, Jazan, Kingdom of Saudi Arabia, e-mail: oalbadry@jazanu.edu.saCollege of Economics and Business Administration, University of Technology and Applied Sciences, Salalah, Sultanate of Oman, e-mail: mathew.v23@gmail.com, viju@utas.edu.omDepartment of Management, College of Business Administration in Hawtat Bani Tamim, Prince Sattam bin Abdulaziz University, Kingdom of Saudi Arabia, e-mail: f.alhamdi@psau.edu.saHotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City, Egypt, e-mail: mahmoud.aboukamar@fth.usc.edu.egThe concept of the "metaverse" has the potential to fundamentally alter interactions between hotels and individuals within fully connected virtual worlds. This study investigates how Virtual Human Resource Development (VHRD) practices contribute to enhancing Sustainable Competitive Advantage (SCA) in hotels, with consideration of the mediating roles of Intellectual Capital (IC) and Service Innovation Performance (SIP). Data were collected from employees in green hotels in Egypt. Using SmartPLS-SEM, our findings reveal a significant indirect relationship between VHRD and hotel SCA. Furthermore, the study confirms a positive correlation among VHRD, IC, and SIP. Crucially, our results demonstrate that both IC and SIP play positive mediating roles in linking VHRD practices to a hotel's SCA. Hotels should encourage innovative thinking and actions among their employees by integrating virtualized real-life scenarios into HRD practices through IC and SIP to achieve short and long-term SCA objectives.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55323-1295.pdfvhrdsustainable competitive advantageintellectual capitalservice innovation performancegreen hotelsmetaverse |
| spellingShingle | Omar ALSETOOHY Samar SHEIKHELSOUK Omaima MUNAWAR ALBADRY Viju MATHEW Fuad MOHAMMED ALHAMDI Mahmoud ABOU KAMAR ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS Geo Journal of Tourism and Geosites vhrd sustainable competitive advantage intellectual capital service innovation performance green hotels metaverse |
| title | ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS |
| title_full | ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS |
| title_fullStr | ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS |
| title_full_unstemmed | ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS |
| title_short | ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE IN THE METAVERSE: ROLES OF INTELLECTUAL CAPITAL AND SERVICE INNOVATION PERFORMANCE IN HOTELS |
| title_sort | achieving sustainable competitive advantage in the metaverse roles of intellectual capital and service innovation performance in hotels |
| topic | vhrd sustainable competitive advantage intellectual capital service innovation performance green hotels metaverse |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55323-1295.pdf |
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