Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia

In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of t...

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Bibliographic Details
Main Authors: Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17115
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