Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia
In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of t...
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| Format: | Article |
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EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
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| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17115 |
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| author | Muhammad Naparin Mahrus Aryadi R. R. Yulianti Prihatiningrum Suyatno Suyatnob |
| author_facet | Muhammad Naparin Mahrus Aryadi R. R. Yulianti Prihatiningrum Suyatno Suyatnob |
| author_sort | Muhammad Naparin |
| collection | DOAJ |
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In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of tourist experience (educational, aesthetic, entertainment, escapism) on memorable tourism experiences (MTE), and to test the influence of MTE on tourist loyalty (TL). This study used a quantitative method and SmartPLS 4.1 for statistical analysis. Respondents were tourists who had visited the Bakut Island Nature Tourism Park, Indonesia. The results of the study showed that educational experience (EduEx), aesthetic experience (AesEx), entertainment experience (EntEx), and escapism experience (EscEx) had a significant positive effect on MTE, and MTE had a significant positive effect on TL. The urgency and implications of this study were to design the four dimensions of experience that influence TL that provide positive stimulus to tourist behavior for biodiversity conservation both during and after the visit in achieving sustainable development goals. The originality of this study was to test the antecedents of TL from the customer experience perspective, as well as to provide a clear substantive distinction between the dimensions of tourist experience and memorable tourism experiences.
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| format | Article |
| id | doaj-art-1bda214b8ce1401f985f0debf2db58dd |
| institution | Kabale University |
| issn | 2146-4405 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj-art-1bda214b8ce1401f985f0debf2db58dd2025-02-06T01:06:09ZengEconJournalsInternational Review of Management and Marketing2146-44052024-10-0114610.32479/irmm.17115Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, IndonesiaMuhammad Naparin0Mahrus Aryadi1R. R. Yulianti Prihatiningrum2Suyatno Suyatnob3Faculty of Forestry, Univeritas Lambung Mangkurat, IndonesiaFaculty of Forestry, Univeritas Lambung Mangkurat, IndonesiaFaculty of Economics and Business, Universitas Lambung Mangkurat, IndonesiaFaculty of Economics and Business, Universitas Lambung Mangkurat, Indonesia In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of tourist experience (educational, aesthetic, entertainment, escapism) on memorable tourism experiences (MTE), and to test the influence of MTE on tourist loyalty (TL). This study used a quantitative method and SmartPLS 4.1 for statistical analysis. Respondents were tourists who had visited the Bakut Island Nature Tourism Park, Indonesia. The results of the study showed that educational experience (EduEx), aesthetic experience (AesEx), entertainment experience (EntEx), and escapism experience (EscEx) had a significant positive effect on MTE, and MTE had a significant positive effect on TL. The urgency and implications of this study were to design the four dimensions of experience that influence TL that provide positive stimulus to tourist behavior for biodiversity conservation both during and after the visit in achieving sustainable development goals. The originality of this study was to test the antecedents of TL from the customer experience perspective, as well as to provide a clear substantive distinction between the dimensions of tourist experience and memorable tourism experiences. https://mail.econjournals.com/index.php/irmm/article/view/17115Memorable Experience, Experience Dimensions, Customer Experience, Sustainable Wetland, Tourist Loyalty |
| spellingShingle | Muhammad Naparin Mahrus Aryadi R. R. Yulianti Prihatiningrum Suyatno Suyatnob Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia International Review of Management and Marketing Memorable Experience, Experience Dimensions, Customer Experience, Sustainable Wetland, Tourist Loyalty |
| title | Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia |
| title_full | Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia |
| title_fullStr | Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia |
| title_full_unstemmed | Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia |
| title_short | Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia |
| title_sort | wetland tourism marketing the influence of experience dimensions and memorable tourism experience on tourist loyalty of the bakut island nature tourism park indonesia |
| topic | Memorable Experience, Experience Dimensions, Customer Experience, Sustainable Wetland, Tourist Loyalty |
| url | https://mail.econjournals.com/index.php/irmm/article/view/17115 |
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