DEVELOPMENT OF THE NETWORK OF SOCIAL SHOPS BASED ON FRANCHISE
Franchising is a long-term commercial concession agreement between companies, implying the transfer by one company of another of its right to use certain intellectual property objects within the specified territory. Under the franchise agreement, the franchisor grants to the user (franchisee) the en...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2018-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/948 |
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