The influence of internal marketing on job satisfaction in the Romanian public sector and the mediating role of empowerment

The influence of internal marketing on job satisfaction in the Romanian public sector and the mediating role of empowerment

The public sector has made significant innovations in its contemporary operations. Beyond digitisation, enhancing the processes involving public servants is necessary to provide effective service to citizens. This study examines the connection between internal marketing strategies and job satisfact...

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Bibliographic Details
Main Authors: Ovidiu-Iulian Bunea, Ruxandra-Irina Popescu, Răzvan-Andrei Corboș, Oana-Matilda Sabie, Marian Iulian Trușcă
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-03-01
Series:Journal of Business Economics and Management
Subjects:
internal marketing
job satisfaction
PLS-SEM
empowerment
new public management
public sector
Online Access:https://jest.vgtu.lt/index.php/JBEM/article/view/23371
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