Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos
In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. As a result visual pleasure is created through the representation of women as eager and willing sexual objects. This article assesses the techniques and ways women are sexualised in South African hip-hop music...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1555 |
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| author | Ntebaleng Mpetsi Toks Oyedemi |
| author_facet | Ntebaleng Mpetsi Toks Oyedemi |
| author_sort | Ntebaleng Mpetsi |
| collection | DOAJ |
| description |
In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. As
a result visual pleasure is created through the representation of women as eager and willing
sexual objects. This article assesses the techniques and ways women are sexualised in South
African hip-hop music videos, and how their representation attempts to create visual pleasure
for those that consume these videos. Four critical elements are adopted from Laura Mulvey’s
seminal theoretical discourse about the positioning of women in narrative cinema, to study the
gender representation and sexual presentation of women in two popular South African hip-hop
music videos. The analysis reveals that appealing to the male gaze, processes of objectification,
gender division of labour and camera techniques are ways of presenting a sexualised spectacle
of women for the visual pleasure of male characters and audiences of the videos.
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| format | Article |
| id | doaj-art-1b9431f1949b443da4068d279dc76456 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-1b9431f1949b443da4068d279dc764562025-01-20T08:56:24ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0137210.36615/jcsa.v37i2.1555Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videosNtebaleng Mpetsi0Toks Oyedemi1University of LimpopoUniversity of Limpopo In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. As a result visual pleasure is created through the representation of women as eager and willing sexual objects. This article assesses the techniques and ways women are sexualised in South African hip-hop music videos, and how their representation attempts to create visual pleasure for those that consume these videos. Four critical elements are adopted from Laura Mulvey’s seminal theoretical discourse about the positioning of women in narrative cinema, to study the gender representation and sexual presentation of women in two popular South African hip-hop music videos. The analysis reveals that appealing to the male gaze, processes of objectification, gender division of labour and camera techniques are ways of presenting a sexualised spectacle of women for the visual pleasure of male characters and audiences of the videos. https://journals.uj.ac.za/index.php/jcsa/article/view/1555Global hip-hop cultureSouth Africanhip-hop music videosscopophilic spectacle of womenthe male gazeobjectification |
| spellingShingle | Ntebaleng Mpetsi Toks Oyedemi Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos Communicare Global hip-hop culture South African hip-hop music videos scopophilic spectacle of women the male gaze objectification |
| title | Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos |
| title_full | Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos |
| title_fullStr | Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos |
| title_full_unstemmed | Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos |
| title_short | Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos |
| title_sort | global hip hop culture and the scopophilic spectacle of women in south african hip hop music videos |
| topic | Global hip-hop culture South African hip-hop music videos scopophilic spectacle of women the male gaze objectification |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1555 |
| work_keys_str_mv | AT ntebalengmpetsi globalhiphopcultureandthescopophilicspectacleofwomeninsouthafricanhiphopmusicvideos AT toksoyedemi globalhiphopcultureandthescopophilicspectacleofwomeninsouthafricanhiphopmusicvideos |