APA (7th ed.) Citation

Joshi, S., Bhattacharya, S., Pathak, P., Natraj, N., Saini, J., & Goswami, S. Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach. Elsevier.

Chicago Style (17th ed.) Citation

Joshi, Sujata, Sonali Bhattacharya, Pankaj Pathak, N.A Natraj, Juhi Saini, and Soumya Goswami. Harnessing the Potential of Generative AI in Digital Marketing Using the Behavioral Reasoning Theory Approach. Elsevier.

MLA (9th ed.) Citation

Joshi, Sujata, et al. Harnessing the Potential of Generative AI in Digital Marketing Using the Behavioral Reasoning Theory Approach. Elsevier.