DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-03-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1250 |
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| _version_ | 1832541871715385344 |
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| author | G. Butkovskaya |
| author_facet | G. Butkovskaya |
| author_sort | G. Butkovskaya |
| collection | DOAJ |
| description | Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided. |
| format | Article |
| id | doaj-art-1b1cfc51e1d0434fb10c851dfc19d0b1 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-1b1cfc51e1d0434fb10c851dfc19d0b12025-02-04T08:27:58ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-03-0101404610.26425/1816-4277-2019-1-40-461249DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCEG. Butkovskaya0State University of ManagementDigital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided.https://vestnik.guu.ru/jour/article/view/1250digital technologiescustomer experienceuser experiencetechnologies of interacting with customerssuccessful digitalization experience |
| spellingShingle | G. Butkovskaya DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE Вестник университета digital technologies customer experience user experience technologies of interacting with customers successful digitalization experience |
| title | DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE |
| title_full | DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE |
| title_fullStr | DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE |
| title_full_unstemmed | DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE |
| title_short | DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE |
| title_sort | digital technologies of interacting with customers after the purchase major tendencies and successful experience |
| topic | digital technologies customer experience user experience technologies of interacting with customers successful digitalization experience |
| url | https://vestnik.guu.ru/jour/article/view/1250 |
| work_keys_str_mv | AT gbutkovskaya digitaltechnologiesofinteractingwithcustomersafterthepurchasemajortendenciesandsuccessfulexperience |