Enhancing the Naturalness Through Cultural Adaptation in Translating English-Indonesian Advertisements

Enhancing the Naturalness Through Cultural Adaptation in Translating English-Indonesian Advertisements

ABSTRACT Cultural adaptation plays an important role in the process of translating ads, whereby Hofstede’s theory of cultural dimension holds true for the case of English-Indonesian translation as well (Hofstede, 1980: p. 60). Marketing strategies must incorporate cultural elements, dialects, and...

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Bibliographic Details
Main Author: Jepri - Jepri
Format: Article
Language:English
Published: Faculty of Cultural Sciences, Universitas Mulawarman 2024-12-01
Series:CaLLs: Journal of Culture, Arts, Literature, and Linguistics
Subjects:
translation, cultural adaptation
Online Access:https://e-journals.unmul.ac.id/index.php/CALLS/article/view/18516
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