An Action Research on Improving Parents’ Digital Advertising Literacy Skills

Parental mediation plays a leading role in the process of shaping children’s relations with and raising awareness about digital advertisements. This study aims to qualitatively evaluate the effectiveness of the digital-based education model created to develop digital advertising literacy skills that...

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Bibliographic Details
Main Authors: Ahmet Ayhan, Hediye Aydoğan
Format: Article
Language:English
Published: Marmara University 2022-12-01
Series:Türkiye İletişim Araştırmaları Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2452360
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