An Action Research on Improving Parents’ Digital Advertising Literacy Skills
Parental mediation plays a leading role in the process of shaping children’s relations with and raising awareness about digital advertisements. This study aims to qualitatively evaluate the effectiveness of the digital-based education model created to develop digital advertising literacy skills that...
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| Format: | Article |
| Language: | English |
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Marmara University
2022-12-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/2452360 |
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| _version_ | 1832585199441936384 |
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| author | Ahmet Ayhan Hediye Aydoğan |
| author_facet | Ahmet Ayhan Hediye Aydoğan |
| author_sort | Ahmet Ayhan |
| collection | DOAJ |
| description | Parental mediation plays a leading role in the process of shaping children’s relations with and raising awareness about digital advertisements. This study aims to qualitatively evaluate the effectiveness of the digital-based education model created to develop digital advertising literacy skills that parents need in this process. For this purpose, the action research model, which is one of the qualitative research methods, was adopted in the study and a 12-hour digital-based training was conducted with the participation of seven parents with children between the ages of 7 and 13 living in Antalya. Semi-structured interview was used to collect research data. The qualitative data obtained through semi-structured interview and observation were qualitatively content-analyzed in the MAXQDA 2020 analysis program. The results obtained from the qualitative data showed that the education model contributed to the development of parents’ skills in terms of conceptual, attitudinal and performance dimensions of digital advertising literacy. It was determined that this improvement also reflected positively on parental mediation strategies. Based on the results of the research, suggestions were made to researchers, practitioners and policy makers working in this field. |
| format | Article |
| id | doaj-art-1a0727a8d0944a5199ead04510e23246 |
| institution | Kabale University |
| issn | 2630-6220 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Marmara University |
| record_format | Article |
| series | Türkiye İletişim Araştırmaları Dergisi |
| spelling | doaj-art-1a0727a8d0944a5199ead04510e232462025-01-26T18:30:18ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202022-12-014127629410.17829/turcom.11225233An Action Research on Improving Parents’ Digital Advertising Literacy SkillsAhmet Ayhan0https://orcid.org/0000-0003-4500-8658Hediye Aydoğan1https://orcid.org/0000-0001-9696-8742AKDENIZ UNIVERSITYAkdeniz Üniversitesi İletişim FakültesiParental mediation plays a leading role in the process of shaping children’s relations with and raising awareness about digital advertisements. This study aims to qualitatively evaluate the effectiveness of the digital-based education model created to develop digital advertising literacy skills that parents need in this process. For this purpose, the action research model, which is one of the qualitative research methods, was adopted in the study and a 12-hour digital-based training was conducted with the participation of seven parents with children between the ages of 7 and 13 living in Antalya. Semi-structured interview was used to collect research data. The qualitative data obtained through semi-structured interview and observation were qualitatively content-analyzed in the MAXQDA 2020 analysis program. The results obtained from the qualitative data showed that the education model contributed to the development of parents’ skills in terms of conceptual, attitudinal and performance dimensions of digital advertising literacy. It was determined that this improvement also reflected positively on parental mediation strategies. Based on the results of the research, suggestions were made to researchers, practitioners and policy makers working in this field.https://dergipark.org.tr/tr/download/article-file/2452360dijital reklamdijital reklam okuryazarlığıebeveyn arabuluculuk stratejileridijital tabanlı eğitimeylem araştırmasıdigital advertisingdigital advertising literacyparental mediation strategiesdigital-based educationaction researchdijital reklamdijital reklam okuryazarlığıebeveyn arabuluculuk stratejileridijital tabanlı eğitimeylem araştırması |
| spellingShingle | Ahmet Ayhan Hediye Aydoğan An Action Research on Improving Parents’ Digital Advertising Literacy Skills Türkiye İletişim Araştırmaları Dergisi dijital reklam dijital reklam okuryazarlığı ebeveyn arabuluculuk stratejileri dijital tabanlı eğitim eylem araştırması digital advertising digital advertising literacy parental mediation strategies digital-based education action research dijital reklam dijital reklam okuryazarlığı ebeveyn arabuluculuk stratejileri dijital tabanlı eğitim eylem araştırması |
| title | An Action Research on Improving Parents’ Digital Advertising Literacy Skills |
| title_full | An Action Research on Improving Parents’ Digital Advertising Literacy Skills |
| title_fullStr | An Action Research on Improving Parents’ Digital Advertising Literacy Skills |
| title_full_unstemmed | An Action Research on Improving Parents’ Digital Advertising Literacy Skills |
| title_short | An Action Research on Improving Parents’ Digital Advertising Literacy Skills |
| title_sort | action research on improving parents digital advertising literacy skills |
| topic | dijital reklam dijital reklam okuryazarlığı ebeveyn arabuluculuk stratejileri dijital tabanlı eğitim eylem araştırması digital advertising digital advertising literacy parental mediation strategies digital-based education action research dijital reklam dijital reklam okuryazarlığı ebeveyn arabuluculuk stratejileri dijital tabanlı eğitim eylem araştırması |
| url | https://dergipark.org.tr/tr/download/article-file/2452360 |
| work_keys_str_mv | AT ahmetayhan anactionresearchonimprovingparentsdigitaladvertisingliteracyskills AT hediyeaydogan anactionresearchonimprovingparentsdigitaladvertisingliteracyskills AT ahmetayhan actionresearchonimprovingparentsdigitaladvertisingliteracyskills AT hediyeaydogan actionresearchonimprovingparentsdigitaladvertisingliteracyskills |