The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z

One of the most effective outcomes of social media addiction and narcissistic tendencies is the failure observed in interpersonal relationships. From this perspective, social media addiction and narcissism are not only individual issues but also sociological problems. In this vein, our research aims...

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Main Authors: Hatice Budak, Mehmet Harmancı
Format: Article
Language:English
Published: Ankara Haci Bayram Veli University 2024-12-01
Series:Yeni Medya
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/4192708
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author Hatice Budak
Mehmet Harmancı
author_facet Hatice Budak
Mehmet Harmancı
author_sort Hatice Budak
collection DOAJ
description One of the most effective outcomes of social media addiction and narcissistic tendencies is the failure observed in interpersonal relationships. From this perspective, social media addiction and narcissism are not only individual issues but also sociological problems. In this vein, our research aims to examine the levels of social media addiction and narcissistic traits on social media among individuals belonging to Generation Y and Generation Z according to sociodemographic variables, and to identify differences between the two generations. A total of 682 individuals participated in the study, including 328 from Generation Y and 354 from Generation Z, selected through purposive sampling methods, specifically criterion sampling. Participants were administered a sociodemographic information form, the Social Media Addiction Scale-Adult Form, and the Narcissism on Social Media Scale. According to the results of the study, the level of social media addiction and narcissism on social media is significantly higher in Generation Z. There is a moderate positive relationship between social media addiction and narcissism on social media, with narcissism on social media explaining 22,3% of the variance in social media addiction. The findings of the study are discussed in line with the relevant literature, and suggestions for research and practice are offered.
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spelling doaj-art-19778d5efa7c4b34a8caaf5562e8e0292025-02-06T09:50:55ZengAnkara Haci Bayram Veli UniversityYeni Medya2587-12852024-12-0117355410.55609/yenimedya.15440241643The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and ZHatice Budak0https://orcid.org/0000-0002-9815-9997Mehmet Harmancı1https://orcid.org/0000-0003-0760-1952KTO KARATAY ÜNİVERSİTESİTC MİLLİ EĞİTİM BAKANLIĞI KONYAOne of the most effective outcomes of social media addiction and narcissistic tendencies is the failure observed in interpersonal relationships. From this perspective, social media addiction and narcissism are not only individual issues but also sociological problems. In this vein, our research aims to examine the levels of social media addiction and narcissistic traits on social media among individuals belonging to Generation Y and Generation Z according to sociodemographic variables, and to identify differences between the two generations. A total of 682 individuals participated in the study, including 328 from Generation Y and 354 from Generation Z, selected through purposive sampling methods, specifically criterion sampling. Participants were administered a sociodemographic information form, the Social Media Addiction Scale-Adult Form, and the Narcissism on Social Media Scale. According to the results of the study, the level of social media addiction and narcissism on social media is significantly higher in Generation Z. There is a moderate positive relationship between social media addiction and narcissism on social media, with narcissism on social media explaining 22,3% of the variance in social media addiction. The findings of the study are discussed in line with the relevant literature, and suggestions for research and practice are offered.https://dergipark.org.tr/tr/download/article-file/4192708generation ygeneration znarcissismnarcissism on social mediasocial media addiction.y kuşağız kuşağınarsisizmsosyal medyada narsisizmsosyal medya bağımlılığı
spellingShingle Hatice Budak
Mehmet Harmancı
The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
Yeni Medya
generation y
generation z
narcissism
narcissism on social media
social media addiction.
y kuşağı
z kuşağı
narsisizm
sosyal medyada narsisizm
sosyal medya bağımlılığı
title The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
title_full The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
title_fullStr The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
title_full_unstemmed The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
title_short The Relationship Between Social Media Addiction and Narcissism on Social Media: A Comparison Between Generations Y and Z
title_sort relationship between social media addiction and narcissism on social media a comparison between generations y and z
topic generation y
generation z
narcissism
narcissism on social media
social media addiction.
y kuşağı
z kuşağı
narsisizm
sosyal medyada narsisizm
sosyal medya bağımlılığı
url https://dergipark.org.tr/tr/download/article-file/4192708
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AT haticebudak relationshipbetweensocialmediaaddictionandnarcissismonsocialmediaacomparisonbetweengenerationsyandz
AT mehmetharmancı relationshipbetweensocialmediaaddictionandnarcissismonsocialmediaacomparisonbetweengenerationsyandz