Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist
With the rapid development of online tourism, a significant number of sustainable hotels have established cooperation with online travel agencies (OTAs) for room sales. This study introduces an analytical framework for a sustainable supply chain model, involving a sustainable hotel and an OTA. Utili...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241309982 |
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| _version_ | 1832595593030008832 |
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| author | Fei Du Dejun Zou Jianping Hu |
| author_facet | Fei Du Dejun Zou Jianping Hu |
| author_sort | Fei Du |
| collection | DOAJ |
| description | With the rapid development of online tourism, a significant number of sustainable hotels have established cooperation with online travel agencies (OTAs) for room sales. This study introduces an analytical framework for a sustainable supply chain model, involving a sustainable hotel and an OTA. Utilizing Stackelberg game theory, we investigate the two parties’ decision-making processes as they consider contracts for reselling, cost sharing, and revenue sharing. Our analysis reveals that cost sharing and revenue sharing contracts are more effective in motivating the hotel to implement environmental effort than reselling contract. Furthermore, our findings indicate that revenue sharing contract performs best in alleviating double marginalization within the sustainable supply chain by lowering the price of sustainable products. Additionally, revenue sharing contract empowers the hotel and OTA to maximize their profits, making it an optimal choice for the two parties to achieve a win-win outcome. |
| format | Article |
| id | doaj-art-193f7f1ec6da4fc08d88222147d95d93 |
| institution | Kabale University |
| issn | 2158-2440 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-193f7f1ec6da4fc08d88222147d95d932025-01-18T12:03:34ZengSAGE PublishingSAGE Open2158-24402025-01-011510.1177/21582440241309982Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers ExistFei Du0Dejun Zou1Jianping Hu2 Guangdong Polytechnic of Industry and Commerce, Guangzhou, P.R. China Guangdong Polytechnic of Industry and Commerce, Guangzhou, P.R. China Guangdong Polytechnic of Industry and Commerce, Guangzhou, P.R. ChinaWith the rapid development of online tourism, a significant number of sustainable hotels have established cooperation with online travel agencies (OTAs) for room sales. This study introduces an analytical framework for a sustainable supply chain model, involving a sustainable hotel and an OTA. Utilizing Stackelberg game theory, we investigate the two parties’ decision-making processes as they consider contracts for reselling, cost sharing, and revenue sharing. Our analysis reveals that cost sharing and revenue sharing contracts are more effective in motivating the hotel to implement environmental effort than reselling contract. Furthermore, our findings indicate that revenue sharing contract performs best in alleviating double marginalization within the sustainable supply chain by lowering the price of sustainable products. Additionally, revenue sharing contract empowers the hotel and OTA to maximize their profits, making it an optimal choice for the two parties to achieve a win-win outcome.https://doi.org/10.1177/21582440241309982 |
| spellingShingle | Fei Du Dejun Zou Jianping Hu Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist SAGE Open |
| title | Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist |
| title_full | Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist |
| title_fullStr | Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist |
| title_full_unstemmed | Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist |
| title_short | Optimal Contract Choice in Sustainable Tourism Supply Chain When Environmental Consumers Exist |
| title_sort | optimal contract choice in sustainable tourism supply chain when environmental consumers exist |
| url | https://doi.org/10.1177/21582440241309982 |
| work_keys_str_mv | AT feidu optimalcontractchoiceinsustainabletourismsupplychainwhenenvironmentalconsumersexist AT dejunzou optimalcontractchoiceinsustainabletourismsupplychainwhenenvironmentalconsumersexist AT jianpinghu optimalcontractchoiceinsustainabletourismsupplychainwhenenvironmentalconsumersexist |