Diversification of production as direction to increase competitiveness of public catering enterprises
The article considers the problems of increasing the competitiveness of public catering establishments and using the diversification strategy in this industry. The tasks and conditions for diversification as a competitive business development strategy are formulated, three types of diversificatio...
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| Format: | Article |
| Language: | English |
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Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
2018-10-01
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| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2018/3%20(%D0%9E%D0%98%D0%A1)/89-95%20%D0%91%D0%BE%D1%80%D0%BE%D0%B2%D1%81%D0%BA%D0%B8%D1%85%20%D0%9D.%20%D0%92..pdf |
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| _version_ | 1832569849217286144 |
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| author | N. V. Borovskikh |
| author_facet | N. V. Borovskikh |
| author_sort | N. V. Borovskikh |
| collection | DOAJ |
| description | The article considers the problems of increasing the competitiveness of public
catering establishments and using the diversification strategy in this industry. The tasks
and conditions for diversification as a competitive business development strategy
are formulated, three types of diversification, including related, horizontal and
conglomerate, are described in detail. In the paper, economical and technological
features of the catering industry, having a permanent character, as well as trends in
the development of the industry, which are of a conjuncture nature, are highlighted.
The author carried out the segmentation of public catering enterprises according
to the level of the price category with the identification of three main segments.
For each segment, the content of all three types of diversification is proposed and
clarified, and recommendations on the use of the diversification strategy were also
formulated. All types of diversification are related to the innovative development
of the industry and can be viewed as ways to increase the competitiveness of
enterprises in the industry under consideration |
| format | Article |
| id | doaj-art-1911c425421a44ad9b60403de8cb387c |
| institution | Kabale University |
| issn | 2542-0488 2541-7983 |
| language | English |
| publishDate | 2018-10-01 |
| publisher | Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education |
| record_format | Article |
| series | Омский научный вестник: Серия "Общество. История. Современность" |
| spelling | doaj-art-1911c425421a44ad9b60403de8cb387c2025-02-02T19:22:35ZengOmsk State Technical University, Federal State Autonomous Educational Institution of Higher EducationОмский научный вестник: Серия "Общество. История. Современность"2542-04882541-79832018-10-013899510.25206/2542-0488-2018-3-89-95Diversification of production as direction to increase competitiveness of public catering enterprisesN. V. Borovskikh0Omsk State Technical UniversityThe article considers the problems of increasing the competitiveness of public catering establishments and using the diversification strategy in this industry. The tasks and conditions for diversification as a competitive business development strategy are formulated, three types of diversification, including related, horizontal and conglomerate, are described in detail. In the paper, economical and technological features of the catering industry, having a permanent character, as well as trends in the development of the industry, which are of a conjuncture nature, are highlighted. The author carried out the segmentation of public catering enterprises according to the level of the price category with the identification of three main segments. For each segment, the content of all three types of diversification is proposed and clarified, and recommendations on the use of the diversification strategy were also formulated. All types of diversification are related to the innovative development of the industry and can be viewed as ways to increase the competitiveness of enterprises in the industry under considerationhttps://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2018/3%20(%D0%9E%D0%98%D0%A1)/89-95%20%D0%91%D0%BE%D1%80%D0%BE%D0%B2%D1%81%D0%BA%D0%B8%D1%85%20%D0%9D.%20%D0%92..pdfcateringrelated diversificationhorizontal diversificationconglomerate diversificationcatering marketmarket segmentationcompetitivenessof public catering establishmentscompetitive strategy |
| spellingShingle | N. V. Borovskikh Diversification of production as direction to increase competitiveness of public catering enterprises Омский научный вестник: Серия "Общество. История. Современность" catering related diversification horizontal diversification conglomerate diversification catering market market segmentation competitivenessof public catering establishments competitive strategy |
| title | Diversification of production as direction to increase competitiveness of public catering enterprises |
| title_full | Diversification of production as direction to increase competitiveness of public catering enterprises |
| title_fullStr | Diversification of production as direction to increase competitiveness of public catering enterprises |
| title_full_unstemmed | Diversification of production as direction to increase competitiveness of public catering enterprises |
| title_short | Diversification of production as direction to increase competitiveness of public catering enterprises |
| title_sort | diversification of production as direction to increase competitiveness of public catering enterprises |
| topic | catering related diversification horizontal diversification conglomerate diversification catering market market segmentation competitivenessof public catering establishments competitive strategy |
| url | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2018/3%20(%D0%9E%D0%98%D0%A1)/89-95%20%D0%91%D0%BE%D1%80%D0%BE%D0%B2%D1%81%D0%BA%D0%B8%D1%85%20%D0%9D.%20%D0%92..pdf |
| work_keys_str_mv | AT nvborovskikh diversificationofproductionasdirectiontoincreasecompetitivenessofpubliccateringenterprises |