Diversification of production as direction to increase competitiveness of public catering enterprises
The article considers the problems of increasing the competitiveness of public catering establishments and using the diversification strategy in this industry. The tasks and conditions for diversification as a competitive business development strategy are formulated, three types of diversificatio...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
2018-10-01
|
| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2018/3%20(%D0%9E%D0%98%D0%A1)/89-95%20%D0%91%D0%BE%D1%80%D0%BE%D0%B2%D1%81%D0%BA%D0%B8%D1%85%20%D0%9D.%20%D0%92..pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The article considers the problems of increasing the competitiveness of public
catering establishments and using the diversification strategy in this industry. The tasks
and conditions for diversification as a competitive business development strategy
are formulated, three types of diversification, including related, horizontal and
conglomerate, are described in detail. In the paper, economical and technological
features of the catering industry, having a permanent character, as well as trends in
the development of the industry, which are of a conjuncture nature, are highlighted.
The author carried out the segmentation of public catering enterprises according
to the level of the price category with the identification of three main segments.
For each segment, the content of all three types of diversification is proposed and
clarified, and recommendations on the use of the diversification strategy were also
formulated. All types of diversification are related to the innovative development
of the industry and can be viewed as ways to increase the competitiveness of
enterprises in the industry under consideration |
|---|---|
| ISSN: | 2542-0488 2541-7983 |