El uso de redes sociales por los hoteles como indicativo de gestión eficiente
La mayoría de hoteles españoles ha adoptado durante los últimos años el uso de redes sociales, pero los datos indican que muchos de ellos lo hacen de forma inadecuada, a pesar de no requerir de una formación espacialmente intensa para su manejo básico. El objeto de este trabajo es averiguar si u...
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Main Authors: | Juan Pedro Mellinas, Soledad María Martínez María-Dolores, Juan Jesús Bernal García |
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Format: | Article |
Language: | English |
Published: |
University of Algarve, ESGHT/CINTURS
2016-04-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://tmstudies.net/index.php/ectms/article/view/721/pdf_30 |
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