The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group
This study examines the impact of entrepreneurial orientation on sustainable marketing within Hayel Saeed Anam Group. Using descriptive and analytical methods, the research targeted senior managers and department heads in Sana'a and Aden. Data was collected via paper and electronic questionnair...
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| Format: | Article |
| Language: | Arabic |
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University of Science and Technology, Yemen
2025-01-01
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| Series: | مجلة الدراسات الاجتماعية |
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| Online Access: | https://journals.ust.edu/index.php/JSS/article/view/2753 |
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| _version_ | 1832575568140304384 |
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| author | Faiza Ahmed Abeer Jameel Thabet Ejlal Waleed Al-Hamedi |
| author_facet | Faiza Ahmed Abeer Jameel Thabet Ejlal Waleed Al-Hamedi |
| author_sort | Faiza Ahmed |
| collection | DOAJ |
| description | This study examines the impact of entrepreneurial orientation on sustainable marketing within Hayel Saeed Anam Group. Using descriptive and analytical methods, the research targeted senior managers and department heads in Sana'a and Aden. Data was collected via paper and electronic questionnaires, divided into two sections: personal and functional characteristics of respondents, and study variables (entrepreneurial orientation and sustainable marketing). Out of 96 distributed questionnaires, all were suitable for statistical analysis. Key findings revealed that Hayel Saeed Anam Group demonstrates a high level of entrepreneurial orientation and strongly adopts sustainable marketing practices. The study confirmed a statistically significant relationship between entrepreneurial orientation and sustainable marketing. Additionally, responses varied significantly based on personal and functional characteristics such as gender, age, education, job title, and years of service. The study recommends that the group emphasizes entrepreneurial orientation across its five dimensions—creativity, proactivity, risk-taking, independence, and competitive aggressiveness—and further integrates sustainable marketing into its strategies to enhance its market position and long-term sustainability. |
| format | Article |
| id | doaj-art-17e1c2d5467e4679b5218db91e28a838 |
| institution | Kabale University |
| issn | 2312-525X 2312-5268 |
| language | Arabic |
| publishDate | 2025-01-01 |
| publisher | University of Science and Technology, Yemen |
| record_format | Article |
| series | مجلة الدراسات الاجتماعية |
| spelling | doaj-art-17e1c2d5467e4679b5218db91e28a8382025-01-31T21:29:02ZaraUniversity of Science and Technology, Yemenمجلة الدراسات الاجتماعية2312-525X2312-52682025-01-0131110.20428/jss.v31i1.27532525The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam GroupFaiza Ahmed0Abeer Jameel Thabet1Ejlal Waleed Al-Hamedi2Department of Business Administration, College of Administrative Sciences, University of Science and Technology, Aden, Yemen.Department of marketing, College of Administrative Sciences, University of AdenPhD Researcher in Business Administration, University of AdenThis study examines the impact of entrepreneurial orientation on sustainable marketing within Hayel Saeed Anam Group. Using descriptive and analytical methods, the research targeted senior managers and department heads in Sana'a and Aden. Data was collected via paper and electronic questionnaires, divided into two sections: personal and functional characteristics of respondents, and study variables (entrepreneurial orientation and sustainable marketing). Out of 96 distributed questionnaires, all were suitable for statistical analysis. Key findings revealed that Hayel Saeed Anam Group demonstrates a high level of entrepreneurial orientation and strongly adopts sustainable marketing practices. The study confirmed a statistically significant relationship between entrepreneurial orientation and sustainable marketing. Additionally, responses varied significantly based on personal and functional characteristics such as gender, age, education, job title, and years of service. The study recommends that the group emphasizes entrepreneurial orientation across its five dimensions—creativity, proactivity, risk-taking, independence, and competitive aggressiveness—and further integrates sustainable marketing into its strategies to enhance its market position and long-term sustainability.https://journals.ust.edu/index.php/JSS/article/view/2753entrepreneurial orientation, sustainable marketing, hayel saeed anam group |
| spellingShingle | Faiza Ahmed Abeer Jameel Thabet Ejlal Waleed Al-Hamedi The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group مجلة الدراسات الاجتماعية entrepreneurial orientation, sustainable marketing, hayel saeed anam group |
| title | The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group |
| title_full | The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group |
| title_fullStr | The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group |
| title_full_unstemmed | The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group |
| title_short | The Impact of Entrepreneurial Orientation on Sustainable Marketing in Hayel Saeed Anam Group |
| title_sort | impact of entrepreneurial orientation on sustainable marketing in hayel saeed anam group |
| topic | entrepreneurial orientation, sustainable marketing, hayel saeed anam group |
| url | https://journals.ust.edu/index.php/JSS/article/view/2753 |
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