Territorial e-marketing role in improving of hotel business efficiency in Syria after war
The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted in higher hotel occupancy and higher revenues....
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3257 |
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| _version_ | 1832541664606945280 |
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| author | Aljabi Maher |
| author_facet | Aljabi Maher |
| author_sort | Aljabi Maher |
| collection | DOAJ |
| description | The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted in higher hotel occupancy and higher revenues. However, there is still a large gap between the modern marketing methods used around the world and the marketing approach used in Syrian hotels today. The article analyses the effectiveness of 4 and 5 star hotels of the Syrian Ministry of Tourism. The marketing techniques, which were used over the past 5 years to meet customer needs, occupancy and revenue, are defined. The model and recommendations, which will have helped to Syrian hotels to use better modern electronic territorial marketing method are presented. It will have affected the hotel’s overall performance. |
| format | Article |
| id | doaj-art-17c4e9b103c1489985885dfbb0ad117e |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-17c4e9b103c1489985885dfbb0ad117e2025-02-04T08:28:10ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-02-01012859210.26425/1816-4277-2021-12-85-922222Territorial e-marketing role in improving of hotel business efficiency in Syria after warAljabi Maher0Financial UniversityThe purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted in higher hotel occupancy and higher revenues. However, there is still a large gap between the modern marketing methods used around the world and the marketing approach used in Syrian hotels today. The article analyses the effectiveness of 4 and 5 star hotels of the Syrian Ministry of Tourism. The marketing techniques, which were used over the past 5 years to meet customer needs, occupancy and revenue, are defined. The model and recommendations, which will have helped to Syrian hotels to use better modern electronic territorial marketing method are presented. It will have affected the hotel’s overall performance.https://vestnik.guu.ru/jour/article/view/3257electronic marketingmarketing plantraditional marketingmarketing mixmarketing strategyhotelhotel occupancytourism |
| spellingShingle | Aljabi Maher Territorial e-marketing role in improving of hotel business efficiency in Syria after war Вестник университета electronic marketing marketing plan traditional marketing marketing mix marketing strategy hotel hotel occupancy tourism |
| title | Territorial e-marketing role in improving of hotel business efficiency in Syria after war |
| title_full | Territorial e-marketing role in improving of hotel business efficiency in Syria after war |
| title_fullStr | Territorial e-marketing role in improving of hotel business efficiency in Syria after war |
| title_full_unstemmed | Territorial e-marketing role in improving of hotel business efficiency in Syria after war |
| title_short | Territorial e-marketing role in improving of hotel business efficiency in Syria after war |
| title_sort | territorial e marketing role in improving of hotel business efficiency in syria after war |
| topic | electronic marketing marketing plan traditional marketing marketing mix marketing strategy hotel hotel occupancy tourism |
| url | https://vestnik.guu.ru/jour/article/view/3257 |
| work_keys_str_mv | AT aljabimaher territorialemarketingroleinimprovingofhotelbusinessefficiencyinsyriaafterwar |