The discovery of Fibonacci in integrated communication
Fibonacci was a renowned scientific explorer. It is widely documented that the famous Fibonacci numbering sequence is found in several spheres of life. To date, this phenomenon has not been discussed within a communication context. However, a literature review done to explore the different function...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1698 |
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| _version_ | 1832593753868599296 |
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| author | Dalmé Mulder |
| author_facet | Dalmé Mulder |
| author_sort | Dalmé Mulder |
| collection | DOAJ |
| description |
Fibonacci was a renowned scientific explorer. It is widely documented that the famous Fibonacci
numbering sequence is found in several spheres of life. To date, this phenomenon has not been
discussed within a communication context. However, a literature review done to explore the
different functional fields of organisational communication within an integrated communication
ideology, has brought to light that the Fibonacci phenomenon might also have relevance in the
field of communication. In this article communication - as foundation of modern organisations
- is explored from a systems perspective. The position of each of the different functional areas
of organisational communication in an organisation practising integrated communication is
demonstrated and the resemblance between this demonstration and the Fibonacci swirl is
highlighted.
|
| format | Article |
| id | doaj-art-1740ba0b3326458f8a154b9a62922e72 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-1740ba0b3326458f8a154b9a62922e722025-01-20T08:53:34ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0128210.36615/jcsa.v28i2.1698The discovery of Fibonacci in integrated communicationDalmé Mulder0https://orcid.org/0000-0002-8491-3792University of the Free State Fibonacci was a renowned scientific explorer. It is widely documented that the famous Fibonacci numbering sequence is found in several spheres of life. To date, this phenomenon has not been discussed within a communication context. However, a literature review done to explore the different functional fields of organisational communication within an integrated communication ideology, has brought to light that the Fibonacci phenomenon might also have relevance in the field of communication. In this article communication - as foundation of modern organisations - is explored from a systems perspective. The position of each of the different functional areas of organisational communication in an organisation practising integrated communication is demonstrated and the resemblance between this demonstration and the Fibonacci swirl is highlighted. https://journals.uj.ac.za/index.php/jcsa/article/view/1698Fibonacciscientific explorernumbering sequenceorganisational communicatiointegrated communication ideologycommunication |
| spellingShingle | Dalmé Mulder The discovery of Fibonacci in integrated communication Communicare Fibonacci scientific explorer numbering sequence organisational communicatio integrated communication ideology communication |
| title | The discovery of Fibonacci in integrated communication |
| title_full | The discovery of Fibonacci in integrated communication |
| title_fullStr | The discovery of Fibonacci in integrated communication |
| title_full_unstemmed | The discovery of Fibonacci in integrated communication |
| title_short | The discovery of Fibonacci in integrated communication |
| title_sort | discovery of fibonacci in integrated communication |
| topic | Fibonacci scientific explorer numbering sequence organisational communicatio integrated communication ideology communication |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1698 |
| work_keys_str_mv | AT dalmemulder thediscoveryoffibonacciinintegratedcommunication AT dalmemulder discoveryoffibonacciinintegratedcommunication |