Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals

Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals

Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and...

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Bibliographic Details
Main Authors: Albert Anani-Bossman, Noel Nutsugah, Justice Issah Abudulai
Format: Article
Language:English
Published: University of Johannesburg 2024-07-01
Series:Communicare
Subjects:
Artificial Intelligence
AI opportunities
AI risks
digital technology
Ghana
public relations and communication management
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2506
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