‘This is neither Swedish nor Western and doesn’t belong here’

This article analyses written online responses to Swedish retail stores’ social media advertisements broadly addressing the Muslim celebration of Ramadan. It is based on a selection of 19 social media advertisement posts that together generated a total of 2988 responses in discussion threads. The cu...

Full description

Saved in:
Bibliographic Details
Main Authors: Johanna Sixtensson, Paula Mulinari, Carina Listerborn
Format: Article
Language:English
Published: DIGSUM 2025-05-01
Series:Journal of Digital Social Research
Subjects:
Online Access:https://publicera.kb.se/jdsr/article/view/33259
Tags: Add Tag
No Tags, Be the first to tag this record!