Attitude to tattooing in modern Russian society: Regional aspect

The article considers theoretical and applied basis for analyzing tattooing phenomenon as one of the most widespread bodily practices in modern society. The patterns of attitude to this phenomenon and characteristic of modern society have been highlighted. Certain limitations of these studies and th...

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Main Author: V. V. Levchenko
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-03-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/5087
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author V. V. Levchenko
author_facet V. V. Levchenko
author_sort V. V. Levchenko
collection DOAJ
description The article considers theoretical and applied basis for analyzing tattooing phenomenon as one of the most widespread bodily practices in modern society. The patterns of attitude to this phenomenon and characteristic of modern society have been highlighted. Certain limitations of these studies and their fragmentation have been noted. The integral variant of this phenomenon analysis, including four components of the attitude to tattoo (cognitive, emotional, behavioral, and motivational) and considering peculiarities of social attitudes of the three main subjects occupying different positions in relation to tattoo (tattoo masters, their clients and a control group without tattoos) has been offered. The empirical study results have been presented, which made it possible to reveal regional specificity of the structure of attitude to the phenomenon of Perm residents (according to such parameters as cognitive component of attitude to tattoo (awareness of tattooing), emotional (assessment of tattoo as a social phenomenon; emotional attitude of relatives, close environment, and respondent to tattoo), behavioral (presence of tattoos; tattooed body parts; desire to get/remove a tattoo in the future), motivational (reasons for getting a tattoo; motives for choosing tattoo design in the future), and motivational ones (reasons for getting a tattoo; motives for getting a tattoo in the future).
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spelling doaj-art-163d54bb74b242f49aa1de63063a477a2025-02-04T08:28:19ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152024-03-010221522110.26425/1816-4277-2024-2-215-2213042Attitude to tattooing in modern Russian society: Regional aspectV. V. Levchenko0Perm National Research Polytechnic UniversityThe article considers theoretical and applied basis for analyzing tattooing phenomenon as one of the most widespread bodily practices in modern society. The patterns of attitude to this phenomenon and characteristic of modern society have been highlighted. Certain limitations of these studies and their fragmentation have been noted. The integral variant of this phenomenon analysis, including four components of the attitude to tattoo (cognitive, emotional, behavioral, and motivational) and considering peculiarities of social attitudes of the three main subjects occupying different positions in relation to tattoo (tattoo masters, their clients and a control group without tattoos) has been offered. The empirical study results have been presented, which made it possible to reveal regional specificity of the structure of attitude to the phenomenon of Perm residents (according to such parameters as cognitive component of attitude to tattoo (awareness of tattooing), emotional (assessment of tattoo as a social phenomenon; emotional attitude of relatives, close environment, and respondent to tattoo), behavioral (presence of tattoos; tattooed body parts; desire to get/remove a tattoo in the future), motivational (reasons for getting a tattoo; motives for choosing tattoo design in the future), and motivational ones (reasons for getting a tattoo; motives for getting a tattoo in the future).https://vestnik.guu.ru/jour/article/view/5087bodily practicestattooingattitude to tattoocognitive component of attitude to tattooemotional component of attitude to tattoobehavioral component of attitude to tattoomotivational component of attitude to tattoo
spellingShingle V. V. Levchenko
Attitude to tattooing in modern Russian society: Regional aspect
Вестник университета
bodily practices
tattooing
attitude to tattoo
cognitive component of attitude to tattoo
emotional component of attitude to tattoo
behavioral component of attitude to tattoo
motivational component of attitude to tattoo
title Attitude to tattooing in modern Russian society: Regional aspect
title_full Attitude to tattooing in modern Russian society: Regional aspect
title_fullStr Attitude to tattooing in modern Russian society: Regional aspect
title_full_unstemmed Attitude to tattooing in modern Russian society: Regional aspect
title_short Attitude to tattooing in modern Russian society: Regional aspect
title_sort attitude to tattooing in modern russian society regional aspect
topic bodily practices
tattooing
attitude to tattoo
cognitive component of attitude to tattoo
emotional component of attitude to tattoo
behavioral component of attitude to tattoo
motivational component of attitude to tattoo
url https://vestnik.guu.ru/jour/article/view/5087
work_keys_str_mv AT vvlevchenko attitudetotattooinginmodernrussiansocietyregionalaspect