Globalization and communication science

Globalization is an inevitable phenomenon characterized by both integrating and disintegrating forces. This article argues that the outcome of Globalization will be determined by how the global community responds to, and engages in, the process. It suggests that communication scholars can play a ro...

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Main Author: Elizabeth Ferreira
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1769
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author Elizabeth Ferreira
author_facet Elizabeth Ferreira
author_sort Elizabeth Ferreira
collection DOAJ
description Globalization is an inevitable phenomenon characterized by both integrating and disintegrating forces. This article argues that the outcome of Globalization will be determined by how the global community responds to, and engages in, the process. It suggests that communication scholars can play a role in influencing globalization towards a constructive outcome by directing their research endeavours and theoretical reflection towards finding ways to enhance human development and effective global integration. A conceptualization of globalization for communication science and a number of theoretical approaches which could be used to study the phenomenon from a communication perspective, are proposed. Lastly, suggestions are offered for research contributions that could assist in steering the global system towards a more mature and stable state and the attainment of a higher order of societal consciousness.
format Article
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institution Kabale University
issn 0259-0069
2957-7950
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publishDate 2022-10-01
publisher University of Johannesburg
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series Communicare
spelling doaj-art-152df7bec0294341919bb9c73009177b2025-01-20T08:51:27ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0123210.36615/jcsa.v23i2.1769Globalization and communication scienceElizabeth Ferreira0Nelson Mandela University Globalization is an inevitable phenomenon characterized by both integrating and disintegrating forces. This article argues that the outcome of Globalization will be determined by how the global community responds to, and engages in, the process. It suggests that communication scholars can play a role in influencing globalization towards a constructive outcome by directing their research endeavours and theoretical reflection towards finding ways to enhance human development and effective global integration. A conceptualization of globalization for communication science and a number of theoretical approaches which could be used to study the phenomenon from a communication perspective, are proposed. Lastly, suggestions are offered for research contributions that could assist in steering the global system towards a more mature and stable state and the attainment of a higher order of societal consciousness. https://journals.uj.ac.za/index.php/jcsa/article/view/1769Globalizationcommunication scienceglobal communityconstructive outcomeenhance human developmenteffective global integration
spellingShingle Elizabeth Ferreira
Globalization and communication science
Communicare
Globalization
communication science
global community
constructive outcome
enhance human development
effective global integration
title Globalization and communication science
title_full Globalization and communication science
title_fullStr Globalization and communication science
title_full_unstemmed Globalization and communication science
title_short Globalization and communication science
title_sort globalization and communication science
topic Globalization
communication science
global community
constructive outcome
enhance human development
effective global integration
url https://journals.uj.ac.za/index.php/jcsa/article/view/1769
work_keys_str_mv AT elizabethferreira globalizationandcommunicationscience