Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
The growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on...
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Format: | Article |
Language: | Indonesian |
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Universitas 17 Agustus 1945 (UNTAG) Semarang
2025-01-01
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Series: | Media Ekonomi dan Manajemen |
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Online Access: | https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378 |
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author | Eristy Minda Utami Gusni Gusni Reva Yuliani Gordana Pesakovic |
author_facet | Eristy Minda Utami Gusni Gusni Reva Yuliani Gordana Pesakovic |
author_sort | Eristy Minda Utami |
collection | DOAJ |
description | The growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on Generation Z's investment aspirations, while accounting for the mediating functions of financial literacy and attitude. This research seeks to elucidate the mediating role of financial literacy and attitude in the interaction among financial knowledge, social influence, and investment intentions. A survey methodology was used with a sample size of 200 students enrolled in capital market courses at Widyatama University. The results demonstrate that financial knowledge and attitudes substantially affect investing intentions among Generation Z. Furthermore, financial acumen and social influence indirectly impact investing intentions via these mediating variables. These findings emphasize the need of thorough financial education to develop superior investing strategies among young individuals. Theoretical implications indicate that augmenting financial awareness and attitudes may significantly enhance investment decision-making among Generation Z. |
format | Article |
id | doaj-art-14d6ded5a2be4f2d9bd520310acccf15 |
institution | Kabale University |
issn | 0854-1442 2503-4464 |
language | Indonesian |
publishDate | 2025-01-01 |
publisher | Universitas 17 Agustus 1945 (UNTAG) Semarang |
record_format | Article |
series | Media Ekonomi dan Manajemen |
spelling | doaj-art-14d6ded5a2be4f2d9bd520310acccf152025-01-20T07:46:15ZindUniversitas 17 Agustus 1945 (UNTAG) SemarangMedia Ekonomi dan Manajemen0854-14422503-44642025-01-0140112114710.56444/mem.v40i1.53782001Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and LiteracyEristy Minda Utami0Gusni Gusni1Reva Yuliani2Gordana Pesakovic3Universitas WidyatamaUniversitas WidyatamaUniversitas WidyatamaWebster UniversityThe growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on Generation Z's investment aspirations, while accounting for the mediating functions of financial literacy and attitude. This research seeks to elucidate the mediating role of financial literacy and attitude in the interaction among financial knowledge, social influence, and investment intentions. A survey methodology was used with a sample size of 200 students enrolled in capital market courses at Widyatama University. The results demonstrate that financial knowledge and attitudes substantially affect investing intentions among Generation Z. Furthermore, financial acumen and social influence indirectly impact investing intentions via these mediating variables. These findings emphasize the need of thorough financial education to develop superior investing strategies among young individuals. Theoretical implications indicate that augmenting financial awareness and attitudes may significantly enhance investment decision-making among Generation Z.https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378financial literacyfinancial attitudefinancial knowledgesocial influencegen z investment intentions |
spellingShingle | Eristy Minda Utami Gusni Gusni Reva Yuliani Gordana Pesakovic Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy Media Ekonomi dan Manajemen financial literacy financial attitude financial knowledge social influence gen z investment intentions |
title | Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy |
title_full | Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy |
title_fullStr | Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy |
title_full_unstemmed | Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy |
title_short | Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy |
title_sort | financial knowledge and social influence on generation z intention to invest the mediating role of financial attitude and literacy |
topic | financial literacy financial attitude financial knowledge social influence gen z investment intentions |
url | https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378 |
work_keys_str_mv | AT eristymindautami financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy AT gusnigusni financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy AT revayuliani financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy AT gordanapesakovic financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy |