Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy

The growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on...

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Main Authors: Eristy Minda Utami, Gusni Gusni, Reva Yuliani, Gordana Pesakovic
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2025-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
Online Access:https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378
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author Eristy Minda Utami
Gusni Gusni
Reva Yuliani
Gordana Pesakovic
author_facet Eristy Minda Utami
Gusni Gusni
Reva Yuliani
Gordana Pesakovic
author_sort Eristy Minda Utami
collection DOAJ
description The growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on Generation Z's investment aspirations, while accounting for the mediating functions of financial literacy and attitude. This research seeks to elucidate the mediating role of financial literacy and attitude in the interaction among financial knowledge, social influence, and investment intentions. A survey methodology was used with a sample size of 200 students enrolled in capital market courses at Widyatama University. The results demonstrate that financial knowledge and attitudes substantially affect investing intentions among Generation Z. Furthermore, financial acumen and social influence indirectly impact investing intentions via these mediating variables. These findings emphasize the need of thorough financial education to develop superior investing strategies among young individuals. Theoretical implications indicate that augmenting financial awareness and attitudes may significantly enhance investment decision-making among Generation Z.
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id doaj-art-14d6ded5a2be4f2d9bd520310acccf15
institution Kabale University
issn 0854-1442
2503-4464
language Indonesian
publishDate 2025-01-01
publisher Universitas 17 Agustus 1945 (UNTAG) Semarang
record_format Article
series Media Ekonomi dan Manajemen
spelling doaj-art-14d6ded5a2be4f2d9bd520310acccf152025-01-20T07:46:15ZindUniversitas 17 Agustus 1945 (UNTAG) SemarangMedia Ekonomi dan Manajemen0854-14422503-44642025-01-0140112114710.56444/mem.v40i1.53782001Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and LiteracyEristy Minda Utami0Gusni Gusni1Reva Yuliani2Gordana Pesakovic3Universitas WidyatamaUniversitas WidyatamaUniversitas WidyatamaWebster UniversityThe growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on Generation Z's investment aspirations, while accounting for the mediating functions of financial literacy and attitude. This research seeks to elucidate the mediating role of financial literacy and attitude in the interaction among financial knowledge, social influence, and investment intentions. A survey methodology was used with a sample size of 200 students enrolled in capital market courses at Widyatama University. The results demonstrate that financial knowledge and attitudes substantially affect investing intentions among Generation Z. Furthermore, financial acumen and social influence indirectly impact investing intentions via these mediating variables. These findings emphasize the need of thorough financial education to develop superior investing strategies among young individuals. Theoretical implications indicate that augmenting financial awareness and attitudes may significantly enhance investment decision-making among Generation Z.https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378financial literacyfinancial attitudefinancial knowledgesocial influencegen z investment intentions
spellingShingle Eristy Minda Utami
Gusni Gusni
Reva Yuliani
Gordana Pesakovic
Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
Media Ekonomi dan Manajemen
financial literacy
financial attitude
financial knowledge
social influence
gen z investment intentions
title Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
title_full Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
title_fullStr Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
title_full_unstemmed Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
title_short Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy
title_sort financial knowledge and social influence on generation z intention to invest the mediating role of financial attitude and literacy
topic financial literacy
financial attitude
financial knowledge
social influence
gen z investment intentions
url https://jurnal.untagsmg.ac.id/index.php/fe/article/view/5378
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AT revayuliani financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy
AT gordanapesakovic financialknowledgeandsocialinfluenceongenerationzintentiontoinvestthemediatingroleoffinancialattitudeandliteracy