CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE

CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE

Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to trans...

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Bibliographic Details
Main Author: H. Menin
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-02-01
Series:Вестник университета
Subjects:
organizational culture
enterprise
digital transformation
digital culture
cultural elements
achieving changes
Online Access:https://vestnik.guu.ru/jour/article/view/1929
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