CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE
Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to trans...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-02-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1929 |
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| author | H. Menin |
| author_facet | H. Menin |
| author_sort | H. Menin |
| collection | DOAJ |
| description | Change of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to transformational changes and has experience in resolving crisis situations. The main elements, that define digital culture: risk, short-term planning and transformation of organizational culture, cooperation and destruction, have been highlighted. The difficulties, that arise in the process of digital transformation of organizational culture have been noted, among them are: the traditional culture of the company, cost overruns on infrastructure, limited scalability, inefficient automation and problems of professional development. The values, that digital culture brings to the organization have been studied: it provides flexibility of mind and hand-eye coordination in the working process of the organization, eliminates hierarchy, involves each employee in the decision-making process, uses the skills of employees and increases their abilities, attracts talented personnel to the organization. The areas to achieve changes in organizational culture in modern conditions of digital transformation have been allocated. |
| format | Article |
| id | doaj-art-13f382c1456a48eeb79b2b6d892ed498 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-13f382c1456a48eeb79b2b6d892ed4982025-02-04T08:28:02ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-02-01112667010.26425/1816-4277-2019-12-66-701573CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCEH. Menin0Southwest State UniversityChange of organizational culture in the conditions of digital transformation, which is a mandatory requirement in almost every industry, has been considered. The change of organizational culture correlates with the beginning of building a «new» organization, that is able to respond flexibly to transformational changes and has experience in resolving crisis situations. The main elements, that define digital culture: risk, short-term planning and transformation of organizational culture, cooperation and destruction, have been highlighted. The difficulties, that arise in the process of digital transformation of organizational culture have been noted, among them are: the traditional culture of the company, cost overruns on infrastructure, limited scalability, inefficient automation and problems of professional development. The values, that digital culture brings to the organization have been studied: it provides flexibility of mind and hand-eye coordination in the working process of the organization, eliminates hierarchy, involves each employee in the decision-making process, uses the skills of employees and increases their abilities, attracts talented personnel to the organization. The areas to achieve changes in organizational culture in modern conditions of digital transformation have been allocated.https://vestnik.guu.ru/jour/article/view/1929organizational cultureenterprisedigital transformationdigital culturecultural elementsdigital cultureachieving changes |
| spellingShingle | H. Menin CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE Вестник университета organizational culture enterprise digital transformation digital culture cultural elements digital culture achieving changes |
| title | CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE |
| title_full | CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE |
| title_fullStr | CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE |
| title_full_unstemmed | CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE |
| title_short | CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE |
| title_sort | change of organizational culture of the enterprise as overcoming of digital transformation resistance |
| topic | organizational culture enterprise digital transformation digital culture cultural elements digital culture achieving changes |
| url | https://vestnik.guu.ru/jour/article/view/1929 |
| work_keys_str_mv | AT hmenin changeoforganizationalcultureoftheenterpriseasovercomingofdigitaltransformationresistance |