Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface
Wild animals have been implicated as the source for disease outbreaks in humans (e.g., bubonic plague, Ebola, Hendra virus). Public health messaging intended to mitigate these zoonotic disease risks can inadvertently induce fear of wildlife, thereby resulting in wildlife culling and habitat destruct...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Conservation Science |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcosc.2024.1488974/full |
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| author | Jamie K. Reaser Jamie K. Reaser Hongying Li Sean Southey |
| author_facet | Jamie K. Reaser Jamie K. Reaser Hongying Li Sean Southey |
| author_sort | Jamie K. Reaser |
| collection | DOAJ |
| description | Wild animals have been implicated as the source for disease outbreaks in humans (e.g., bubonic plague, Ebola, Hendra virus). Public health messaging intended to mitigate these zoonotic disease risks can inadvertently induce fear of wildlife, thereby resulting in wildlife culling and habitat destruction. We propose a science-based social marketing campaign – Love Them & Leave Them – to protect people and wildlife. This One Health campaign will be primarily implemented by public health communicators who work with government officials and/or local communities. The campaign’s six key messages emphasize the inter-linkages between wildlife and human well-being for pandemic prevention and encourage the campaign target audiences to appreciate (love) wildlife while refraining from touching wildlife or occupying places that wildlife inhabit or feed (leave them … alone). We provide guidance for tailoring the global campaign vision to local ecological and socio-cultural contexts. The campaign is responsive to a recent call by multilateral bodies for governments to prevent pandemics at the source. |
| format | Article |
| id | doaj-art-13be734d00504b449d582efd5110a616 |
| institution | Kabale University |
| issn | 2673-611X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Conservation Science |
| spelling | doaj-art-13be734d00504b449d582efd5110a6162025-01-23T06:56:35ZengFrontiers Media S.A.Frontiers in Conservation Science2673-611X2025-01-01510.3389/fcosc.2024.14889741488974Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interfaceJamie K. Reaser0Jamie K. Reaser1Hongying Li2Sean Southey3Smithsonian National Zoo and Conservation Biology Institute, Front Royal, VA, United StatesSmithsonian-Mason School of Conservation, Front Royal, VA, United StatesEcoHealth Alliance, New York, NY, United StatesInternational Union for Conservation of Nature (IUCN) Commission on Education and Communications, Gland, SwitzerlandWild animals have been implicated as the source for disease outbreaks in humans (e.g., bubonic plague, Ebola, Hendra virus). Public health messaging intended to mitigate these zoonotic disease risks can inadvertently induce fear of wildlife, thereby resulting in wildlife culling and habitat destruction. We propose a science-based social marketing campaign – Love Them & Leave Them – to protect people and wildlife. This One Health campaign will be primarily implemented by public health communicators who work with government officials and/or local communities. The campaign’s six key messages emphasize the inter-linkages between wildlife and human well-being for pandemic prevention and encourage the campaign target audiences to appreciate (love) wildlife while refraining from touching wildlife or occupying places that wildlife inhabit or feed (leave them … alone). We provide guidance for tailoring the global campaign vision to local ecological and socio-cultural contexts. The campaign is responsive to a recent call by multilateral bodies for governments to prevent pandemics at the source.https://www.frontiersin.org/articles/10.3389/fcosc.2024.1488974/fullbiophiliacommunicationhuman healthsocial marketingzoonoses |
| spellingShingle | Jamie K. Reaser Jamie K. Reaser Hongying Li Sean Southey Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface Frontiers in Conservation Science biophilia communication human health social marketing zoonoses |
| title | Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface |
| title_full | Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface |
| title_fullStr | Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface |
| title_full_unstemmed | Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface |
| title_short | Love Them & Leave Them: science-based rationale for a campaign at the public health-conservation interface |
| title_sort | love them leave them science based rationale for a campaign at the public health conservation interface |
| topic | biophilia communication human health social marketing zoonoses |
| url | https://www.frontiersin.org/articles/10.3389/fcosc.2024.1488974/full |
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