Phygital Experience Platform for Textile Exhibitions in Small Local Museums

This study introduces a comprehensive phygital framework tailored for small local museums, addressing the unique challenges of textile exhibitions. By seamlessly integrating physical artifacts with advanced digital tools through a user-centered design–thinking approach, the platform transforms tradi...

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Main Authors: Supaporn Chai-Arayalert, Supattra Puttinaovarat, Wanida Saetang
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Heritage
Subjects:
Online Access:https://www.mdpi.com/2571-9408/8/1/35
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author Supaporn Chai-Arayalert
Supattra Puttinaovarat
Wanida Saetang
author_facet Supaporn Chai-Arayalert
Supattra Puttinaovarat
Wanida Saetang
author_sort Supaporn Chai-Arayalert
collection DOAJ
description This study introduces a comprehensive phygital framework tailored for small local museums, addressing the unique challenges of textile exhibitions. By seamlessly integrating physical artifacts with advanced digital tools through a user-centered design–thinking approach, the platform transforms traditional museum visits into hybrid experiences. The research addresses challenges faced by small museums, such as limited interactivity, static information presentation, and resource constraints. The findings demonstrate that the phygital platform significantly enhances visitor satisfaction, usability, and engagement. Features like mobile applications, chatbots, and gamification foster dynamic interactions, increasing interest in historical textile collections. The evaluation highlights positive impacts on visitor learning and accessibility, with high usability scores and favorable feedback confirming the platform’s success. By bridging physical and digital realms, the platform empowers small local museums to modernize their exhibition experience offerings while preserving their authenticity and cultural significance. This study contributes to the growing literature on phygital strategies in museum contexts, offering practical recommendations for implementing such platforms in resource-constrained settings. The findings underscore the potential of phygital approaches to foster deeper connections with cultural heritage, ensure broader accessibility, and support sustainable visitor engagement.
format Article
id doaj-art-13a7432166734756911ab31b9d8701ce
institution Kabale University
issn 2571-9408
language English
publishDate 2025-01-01
publisher MDPI AG
record_format Article
series Heritage
spelling doaj-art-13a7432166734756911ab31b9d8701ce2025-01-24T13:34:24ZengMDPI AGHeritage2571-94082025-01-01813510.3390/heritage8010035Phygital Experience Platform for Textile Exhibitions in Small Local MuseumsSupaporn Chai-Arayalert0Supattra Puttinaovarat1Wanida Saetang2Faculty of Science and Industrial Technology, Prince of Songkla University Surat Thani Campus, Surat Thani 84000, ThailandFaculty of Science and Industrial Technology, Prince of Songkla University Surat Thani Campus, Surat Thani 84000, ThailandFaculty of Science and Industrial Technology, Prince of Songkla University Surat Thani Campus, Surat Thani 84000, ThailandThis study introduces a comprehensive phygital framework tailored for small local museums, addressing the unique challenges of textile exhibitions. By seamlessly integrating physical artifacts with advanced digital tools through a user-centered design–thinking approach, the platform transforms traditional museum visits into hybrid experiences. The research addresses challenges faced by small museums, such as limited interactivity, static information presentation, and resource constraints. The findings demonstrate that the phygital platform significantly enhances visitor satisfaction, usability, and engagement. Features like mobile applications, chatbots, and gamification foster dynamic interactions, increasing interest in historical textile collections. The evaluation highlights positive impacts on visitor learning and accessibility, with high usability scores and favorable feedback confirming the platform’s success. By bridging physical and digital realms, the platform empowers small local museums to modernize their exhibition experience offerings while preserving their authenticity and cultural significance. This study contributes to the growing literature on phygital strategies in museum contexts, offering practical recommendations for implementing such platforms in resource-constrained settings. The findings underscore the potential of phygital approaches to foster deeper connections with cultural heritage, ensure broader accessibility, and support sustainable visitor engagement.https://www.mdpi.com/2571-9408/8/1/35phygital platformvisitor experiencessmall local museumsdesign–thinking approachtextile exhibition
spellingShingle Supaporn Chai-Arayalert
Supattra Puttinaovarat
Wanida Saetang
Phygital Experience Platform for Textile Exhibitions in Small Local Museums
Heritage
phygital platform
visitor experiences
small local museums
design–thinking approach
textile exhibition
title Phygital Experience Platform for Textile Exhibitions in Small Local Museums
title_full Phygital Experience Platform for Textile Exhibitions in Small Local Museums
title_fullStr Phygital Experience Platform for Textile Exhibitions in Small Local Museums
title_full_unstemmed Phygital Experience Platform for Textile Exhibitions in Small Local Museums
title_short Phygital Experience Platform for Textile Exhibitions in Small Local Museums
title_sort phygital experience platform for textile exhibitions in small local museums
topic phygital platform
visitor experiences
small local museums
design–thinking approach
textile exhibition
url https://www.mdpi.com/2571-9408/8/1/35
work_keys_str_mv AT supapornchaiarayalert phygitalexperienceplatformfortextileexhibitionsinsmalllocalmuseums
AT supattraputtinaovarat phygitalexperienceplatformfortextileexhibitionsinsmalllocalmuseums
AT wanidasaetang phygitalexperienceplatformfortextileexhibitionsinsmalllocalmuseums