Can green attitude complement the influence of green marketing on green purchase intention for fast food products?
– This study aims to determine whether a green attitude can complement the influence of green marketing on green purchase intention for environmentally friendly fast-food products, considering the orientation toward sustainable environmental preservation.
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://doi.org/10.22367/jem.2024.46.20 |
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| _version_ | 1832570337209876480 |
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| author | Hermanto Hermanto Astuti Widji Sugito Pudjo Triatmanto Boge |
| author_facet | Hermanto Hermanto Astuti Widji Sugito Pudjo Triatmanto Boge |
| author_sort | Hermanto Hermanto |
| collection | DOAJ |
| description | – This study aims to determine whether a green attitude can complement the influence of green marketing on green purchase intention for environmentally friendly fast-food products, considering the orientation toward sustainable environmental preservation. |
| format | Article |
| id | doaj-art-13682389f8614d57b0c9a3923b622ab2 |
| institution | Kabale University |
| issn | 2719-9975 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Journal of Economics and Management |
| spelling | doaj-art-13682389f8614d57b0c9a3923b622ab22025-02-02T15:47:19ZengSciendoJournal of Economics and Management2719-99752024-01-0146158461210.22367/jem.2024.46.20Can green attitude complement the influence of green marketing on green purchase intention for fast food products?Hermanto Hermanto0Astuti Widji1Sugito Pudjo2Triatmanto Boge3Department of Management Faculty of Economics and BusinessUniversitas Panca Marga, ProbolinggoIndonesiaDepartment Management Faculty of Economics and BusinessUniversitas Merdeka, MalangIndonesiaDepartment of Management Faculty of Economics and Business, Universitas Merdeka, MalangIndonesiaDepartment Management Faculty of Economics and BusinessUniversitas Merdeka, MalangIndonesia– This study aims to determine whether a green attitude can complement the influence of green marketing on green purchase intention for environmentally friendly fast-food products, considering the orientation toward sustainable environmental preservation.https://doi.org/10.22367/jem.2024.46.20green attitudegreen marketinggreen purchasing intentionconsumer behaviorsustainability.m31a11d12q56. |
| spellingShingle | Hermanto Hermanto Astuti Widji Sugito Pudjo Triatmanto Boge Can green attitude complement the influence of green marketing on green purchase intention for fast food products? Journal of Economics and Management green attitude green marketing green purchasing intention consumer behavior sustainability. m31 a11 d12 q56. |
| title | Can green attitude complement the influence of green marketing on green purchase intention for fast food products? |
| title_full | Can green attitude complement the influence of green marketing on green purchase intention for fast food products? |
| title_fullStr | Can green attitude complement the influence of green marketing on green purchase intention for fast food products? |
| title_full_unstemmed | Can green attitude complement the influence of green marketing on green purchase intention for fast food products? |
| title_short | Can green attitude complement the influence of green marketing on green purchase intention for fast food products? |
| title_sort | can green attitude complement the influence of green marketing on green purchase intention for fast food products |
| topic | green attitude green marketing green purchasing intention consumer behavior sustainability. m31 a11 d12 q56. |
| url | https://doi.org/10.22367/jem.2024.46.20 |
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