Shaping the competitive advantages of travel agencies over online services in today’s environment
The object of the study is the modern tourism and hospitality industry, which has faced significant losses and transformations over the past few years. Changes in the service system, transition to new standards, introduction of digital and online technologies in operations, etc. are affecting both i...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2021-12-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3149 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832541663163056128 |
|---|---|
| author | E. A. Frolova |
| author_facet | E. A. Frolova |
| author_sort | E. A. Frolova |
| collection | DOAJ |
| description | The object of the study is the modern tourism and hospitality industry, which has faced significant losses and transformations over the past few years. Changes in the service system, transition to new standards, introduction of digital and online technologies in operations, etc. are affecting both industry players and consumer preferences. While some consumers only use the services of professional travel organisers, others travel on their own, preferring independent tourism. The article examines major trends in the tourism industry, reviews the market and gives recommendations on what challenges and opportunities to create a competitive advantage over online resources, aggregators in the fight for the consumer should pay attention to travel agencies as one of the key players in the market of travel services. |
| format | Article |
| id | doaj-art-1302a0ff13054f4eabba69075ef8cb0f |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2021-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-1302a0ff13054f4eabba69075ef8cb0f2025-02-04T08:28:10ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-12-010109910310.26425/1816-4277-2021-10-99-1032175Shaping the competitive advantages of travel agencies over online services in today’s environmentE. A. Frolova0State University of ManagementThe object of the study is the modern tourism and hospitality industry, which has faced significant losses and transformations over the past few years. Changes in the service system, transition to new standards, introduction of digital and online technologies in operations, etc. are affecting both industry players and consumer preferences. While some consumers only use the services of professional travel organisers, others travel on their own, preferring independent tourism. The article examines major trends in the tourism industry, reviews the market and gives recommendations on what challenges and opportunities to create a competitive advantage over online resources, aggregators in the fight for the consumer should pay attention to travel agencies as one of the key players in the market of travel services.https://vestnik.guu.ru/jour/article/view/3149service standardservice trendsservice industryomnichannel serviceonline servicetravel agencyaggregatorcontactless service |
| spellingShingle | E. A. Frolova Shaping the competitive advantages of travel agencies over online services in today’s environment Вестник университета service standard service trends service industry omnichannel service online service travel agency aggregator contactless service |
| title | Shaping the competitive advantages of travel agencies over online services in today’s environment |
| title_full | Shaping the competitive advantages of travel agencies over online services in today’s environment |
| title_fullStr | Shaping the competitive advantages of travel agencies over online services in today’s environment |
| title_full_unstemmed | Shaping the competitive advantages of travel agencies over online services in today’s environment |
| title_short | Shaping the competitive advantages of travel agencies over online services in today’s environment |
| title_sort | shaping the competitive advantages of travel agencies over online services in today s environment |
| topic | service standard service trends service industry omnichannel service online service travel agency aggregator contactless service |
| url | https://vestnik.guu.ru/jour/article/view/3149 |
| work_keys_str_mv | AT eafrolova shapingthecompetitiveadvantagesoftravelagenciesoveronlineservicesintodaysenvironment |