INTERVENING ROLE OF TOURISTS’ ENGAGEMENT IN USER-GENERATED CONTENT ON THEIR PRO-ENVIRONMENTAL BEHAVIOURS: A PERSPECTIVE OF VIRTUAL GOFFMAN’S THEORY

INTERVENING ROLE OF TOURISTS’ ENGAGEMENT IN USER-GENERATED CONTENT ON THEIR PRO-ENVIRONMENTAL BEHAVIOURS: A PERSPECTIVE OF VIRTUAL GOFFMAN’S THEORY

Social media users on platforms like Weibo and XiaoHongshu influence how tourists present themselves online. However, their impact on actual tourist behaviours at destinations remains unclear. This study explores the influence of impression management motivation and online social comparison on tou...

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Bibliographic Details
Main Authors: Huayu TANG, Choy Leong YEE, Jo Ann HO, Yanning CHEN
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
user-generated content
ugc-induced tpbi
impression management motivation
online social comparison
social media stalking
social interaction
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl15-1368.pdf
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