INTERVENING ROLE OF TOURISTS’ ENGAGEMENT IN USER-GENERATED CONTENT ON THEIR PRO-ENVIRONMENTAL BEHAVIOURS: A PERSPECTIVE OF VIRTUAL GOFFMAN’S THEORY
Social media users on platforms like Weibo and XiaoHongshu influence how tourists present themselves online. However, their impact on actual tourist behaviours at destinations remains unclear. This study explores the influence of impression management motivation and online social comparison on tou...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl15-1368.pdf |
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