Comments on media trends in South Africa based on AMPS 1976-1980
In this article, which is based on data obtained from the annual AMPS projects of the SAARF, media trends in South Africa is commented on. It is observed that while the media use among the Coloureds, Whites and Asians is declining (all media except television), blacks show an overall increase in me...
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| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2191 |
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| author | Thomas Oosthuizen |
| author_facet | Thomas Oosthuizen |
| author_sort | Thomas Oosthuizen |
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In this article, which is based on data obtained from the annual AMPS projects of the SAARF, media trends in South Africa is commented on. It is observed that while the media use among the Coloureds, Whites and Asians is declining (all media except television), blacks show an overall increase in media use. This trend is observed in daily newspaper reading (although there was a slight decrease for blacks in the last year), radio listening, television viewing and cinema attendance, even though it is slight in instances. These trends suggest that reasons have to be determined for the increasing alienation between die media and sectors of the population. In a country where most media are primarily aimed at the whites, these trends also stress the need for media which will serve the interests of blacks.
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| format | Article |
| id | doaj-art-125b2010e598436192470d06f422bb3e |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-125b2010e598436192470d06f422bb3e2025-01-20T08:42:19ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-012110.36615/jcsa.v2i1.2191Comments on media trends in South Africa based on AMPS 1976-1980Thomas Oosthuizen0University of the Free State In this article, which is based on data obtained from the annual AMPS projects of the SAARF, media trends in South Africa is commented on. It is observed that while the media use among the Coloureds, Whites and Asians is declining (all media except television), blacks show an overall increase in media use. This trend is observed in daily newspaper reading (although there was a slight decrease for blacks in the last year), radio listening, television viewing and cinema attendance, even though it is slight in instances. These trends suggest that reasons have to be determined for the increasing alienation between die media and sectors of the population. In a country where most media are primarily aimed at the whites, these trends also stress the need for media which will serve the interests of blacks. https://journals.uj.ac.za/index.php/jcsa/article/view/2191AMPS projectsSAARFmedia trends in South Africanewspapermedia |
| spellingShingle | Thomas Oosthuizen Comments on media trends in South Africa based on AMPS 1976-1980 Communicare AMPS projects SAARF media trends in South Africa newspaper media |
| title | Comments on media trends in South Africa based on AMPS 1976-1980 |
| title_full | Comments on media trends in South Africa based on AMPS 1976-1980 |
| title_fullStr | Comments on media trends in South Africa based on AMPS 1976-1980 |
| title_full_unstemmed | Comments on media trends in South Africa based on AMPS 1976-1980 |
| title_short | Comments on media trends in South Africa based on AMPS 1976-1980 |
| title_sort | comments on media trends in south africa based on amps 1976 1980 |
| topic | AMPS projects SAARF media trends in South Africa newspaper media |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2191 |
| work_keys_str_mv | AT thomasoosthuizen commentsonmediatrendsinsouthafricabasedonamps19761980 |