How destination image and trust mediate e-WOM's impact on halal tourism intentions
Purpose – This study examines the mediating role of destination image and destination trust in the relationship between Electronic Word-of-Mouth (e-WOM) and the intention to visit halal tourism destinations, specifically focusing on Bangka Belitung. Methodology – This study employed a quantitative...
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| Format: | Article |
| Language: | English |
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Center for Islamic Economics Studies and Development
2025-01-01
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| Series: | Jurnal Ekonomi dan Keuangan Islam |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JEKI/article/view/36065 |
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| _version_ | 1832589678121844736 |
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| author | Dian Prihardini Wibawa Yanto Yanto Ariandi Zulkarnain |
| author_facet | Dian Prihardini Wibawa Yanto Yanto Ariandi Zulkarnain |
| author_sort | Dian Prihardini Wibawa |
| collection | DOAJ |
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Purpose – This study examines the mediating role of destination image and destination trust in the relationship between Electronic Word-of-Mouth (e-WOM) and the intention to visit halal tourism destinations, specifically focusing on Bangka Belitung.
Methodology – This study employed a quantitative approach, collecting data from 292 respondents via an online survey. SEM was used to test the relationships among e-WOM, destination image, destination trust, and intention to visit. Validity and reliability tests, as well as goodness-of-fit measures, were applied to assess the model's robustness.
Findings – The results indicate that e-WOM significantly influences both destination trust and destination image. However, neither destination image nor destination trust directly affect the intention to visit, and e-WOM itself does not have a direct significant impact on the intention. These findings suggest that, while e-WOM fosters positive perceptions and trust, other factors are more critical in driving the halal tourism intention.
Implications – This study provides valuable insights for tourism stakeholders, particularly in halal tourism, by highlighting the importance of managing e-WOM to enhance trust and image. However, halal tourism providers must prioritize authenticity, cultural sensitivity, and visitor engagement to attract and retain tourists.
Originality – This study contributes to the literature by exploring the mediating effects of destination image and trust in halal tourism, challenging the assumption that positive perceptions are always translated into behavioral intentions. It expands the understanding of how e-WOM impacts tourist decision making within a specific cultural and religious context.
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| format | Article |
| id | doaj-art-1236e2aba37b4b1e81aaba98217ede0a |
| institution | Kabale University |
| issn | 2088-9968 2614-6908 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Center for Islamic Economics Studies and Development |
| record_format | Article |
| series | Jurnal Ekonomi dan Keuangan Islam |
| spelling | doaj-art-1236e2aba37b4b1e81aaba98217ede0a2025-01-24T08:56:27ZengCenter for Islamic Economics Studies and DevelopmentJurnal Ekonomi dan Keuangan Islam2088-99682614-69082025-01-0111110.20885/JEKI.vol11.iss1.art3How destination image and trust mediate e-WOM's impact on halal tourism intentionsDian Prihardini Wibawa0Yanto Yanto1Ariandi Zulkarnain2Department of Management, Faculty of Economics and Business, Universitas Bangka Belitung, Bangka, IndonesiaDepartment of Accounting, Faculty of Economics and Business, Universitas Bangka Belitung, Bangka, IndonesiaDepartment of Political Science, Faculty of Social and Political Science, Universitas Bangka Belitung, Bangka, Indonesia Purpose – This study examines the mediating role of destination image and destination trust in the relationship between Electronic Word-of-Mouth (e-WOM) and the intention to visit halal tourism destinations, specifically focusing on Bangka Belitung. Methodology – This study employed a quantitative approach, collecting data from 292 respondents via an online survey. SEM was used to test the relationships among e-WOM, destination image, destination trust, and intention to visit. Validity and reliability tests, as well as goodness-of-fit measures, were applied to assess the model's robustness. Findings – The results indicate that e-WOM significantly influences both destination trust and destination image. However, neither destination image nor destination trust directly affect the intention to visit, and e-WOM itself does not have a direct significant impact on the intention. These findings suggest that, while e-WOM fosters positive perceptions and trust, other factors are more critical in driving the halal tourism intention. Implications – This study provides valuable insights for tourism stakeholders, particularly in halal tourism, by highlighting the importance of managing e-WOM to enhance trust and image. However, halal tourism providers must prioritize authenticity, cultural sensitivity, and visitor engagement to attract and retain tourists. Originality – This study contributes to the literature by exploring the mediating effects of destination image and trust in halal tourism, challenging the assumption that positive perceptions are always translated into behavioral intentions. It expands the understanding of how e-WOM impacts tourist decision making within a specific cultural and religious context. https://journal.uii.ac.id/JEKI/article/view/36065halal tourisme-WOMdestination imagedestination trustsocial exchange theory |
| spellingShingle | Dian Prihardini Wibawa Yanto Yanto Ariandi Zulkarnain How destination image and trust mediate e-WOM's impact on halal tourism intentions Jurnal Ekonomi dan Keuangan Islam halal tourism e-WOM destination image destination trust social exchange theory |
| title | How destination image and trust mediate e-WOM's impact on halal tourism intentions |
| title_full | How destination image and trust mediate e-WOM's impact on halal tourism intentions |
| title_fullStr | How destination image and trust mediate e-WOM's impact on halal tourism intentions |
| title_full_unstemmed | How destination image and trust mediate e-WOM's impact on halal tourism intentions |
| title_short | How destination image and trust mediate e-WOM's impact on halal tourism intentions |
| title_sort | how destination image and trust mediate e wom s impact on halal tourism intentions |
| topic | halal tourism e-WOM destination image destination trust social exchange theory |
| url | https://journal.uii.ac.id/JEKI/article/view/36065 |
| work_keys_str_mv | AT dianprihardiniwibawa howdestinationimageandtrustmediateewomsimpactonhalaltourismintentions AT yantoyanto howdestinationimageandtrustmediateewomsimpactonhalaltourismintentions AT ariandizulkarnain howdestinationimageandtrustmediateewomsimpactonhalaltourismintentions |