“Re-Tale”
The fashion industry has long been in a battle to improve its sustainability, as well as its environmental protection efforts. In this conceptual paper, we unpack the different stories of sustainability and environmental challenges in this specific industry – which is very much driven by fast fashi...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2023-06-01
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| Series: | The Thinker |
| Online Access: | https://journals.uj.ac.za/index.php/The_Thinker/article/view/2523 |
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| _version_ | 1832583635621904384 |
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| author | Beate Stiehler-Mulder Thea Tselepis |
| author_facet | Beate Stiehler-Mulder Thea Tselepis |
| author_sort | Beate Stiehler-Mulder |
| collection | DOAJ |
| description |
The fashion industry has long been in a battle to improve its sustainability, as well as its environmental protection efforts. In this
conceptual paper, we unpack the different stories of sustainability and environmental challenges in this specific industry – which is very much driven by fast fashion. We contrast developing (South Africa) and developed (Sweden) markets’ approaches to fashion sustainability, to uncover and understand broad overlapping dimensions of sustainability, and differences. The aim of this paper is to stimulate thinking and conversations about sustainable practices in developing nations as well as in developed nations. The review of the stories and the contexts presented suggests the need to shift the focus to the developing market’s consumer, and concludes
with the proposal of including a fifth principle of sustainability: Reframing fashion.
|
| format | Article |
| id | doaj-art-11e82a0c8d204d2bb6222bb7ab29d2b6 |
| institution | Kabale University |
| issn | 2075-2458 2616-907X |
| language | English |
| publishDate | 2023-06-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | The Thinker |
| spelling | doaj-art-11e82a0c8d204d2bb6222bb7ab29d2b62025-01-28T09:01:56ZengUniversity of JohannesburgThe Thinker2075-24582616-907X2023-06-0195210.36615/the_thinker.v95i2.2523“Re-Tale”Beate Stiehler-MulderThea Tselepis The fashion industry has long been in a battle to improve its sustainability, as well as its environmental protection efforts. In this conceptual paper, we unpack the different stories of sustainability and environmental challenges in this specific industry – which is very much driven by fast fashion. We contrast developing (South Africa) and developed (Sweden) markets’ approaches to fashion sustainability, to uncover and understand broad overlapping dimensions of sustainability, and differences. The aim of this paper is to stimulate thinking and conversations about sustainable practices in developing nations as well as in developed nations. The review of the stories and the contexts presented suggests the need to shift the focus to the developing market’s consumer, and concludes with the proposal of including a fifth principle of sustainability: Reframing fashion. https://journals.uj.ac.za/index.php/The_Thinker/article/view/2523 |
| spellingShingle | Beate Stiehler-Mulder Thea Tselepis “Re-Tale” The Thinker |
| title | “Re-Tale” |
| title_full | “Re-Tale” |
| title_fullStr | “Re-Tale” |
| title_full_unstemmed | “Re-Tale” |
| title_short | “Re-Tale” |
| title_sort | re tale |
| url | https://journals.uj.ac.za/index.php/The_Thinker/article/view/2523 |
| work_keys_str_mv | AT beatestiehlermulder retale AT theatselepis retale |