RFMVDA: An Enhanced Deep Learning Approach for Customer Behavior Classification in E-Commerce Environments

Customer Relationship Management (CRM) systems, widely used in enterprises, have evolved into Software-as-a-Service (SaaS) platforms. With the advent of Customer Data Platforms (CDP), these systems continuously store customer behavior data for purposes such as creating single customer profiles, anal...

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Bibliographic Details
Main Authors:	Kwanhee Kim, Mingyu Jo, Ilkyeun Ra, Sangoh Park
Format:	Article
Language:	English
Published:	IEEE 2025-01-01
Series:	IEEE Access
Subjects:	Customer segmentation customer classification machine learning deep neural network (DNN) customer data platform (CDP) customer relationship management (CRM)
Online Access:	https://ieeexplore.ieee.org/document/10839360/
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RFMVDA: An Enhanced Deep Learning Approach for Customer Behavior Classification in E-Commerce Environments

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