RFMVDA: An Enhanced Deep Learning Approach for Customer Behavior Classification in E-Commerce Environments

RFMVDA: An Enhanced Deep Learning Approach for Customer Behavior Classification in E-Commerce Environments

Customer Relationship Management (CRM) systems, widely used in enterprises, have evolved into Software-as-a-Service (SaaS) platforms. With the advent of Customer Data Platforms (CDP), these systems continuously store customer behavior data for purposes such as creating single customer profiles, anal...

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Bibliographic Details
Main Authors: Kwanhee Kim, Mingyu Jo, Ilkyeun Ra, Sangoh Park
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Customer segmentation
customer classification
machine learning
deep neural network (DNN)
customer data platform (CDP)
customer relationship management (CRM)
Online Access:https://ieeexplore.ieee.org/document/10839360/
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