How buyer–supplier relationships shape future demand allocation: a grounded theory study

This study investigates the factors influencing demand allocation among outsourced suppliers in the telecommunications sector. It addresses a key gap in understanding how buyer–supplier relationships influence both current and future allocation decisions. Grounded in the Relational View and employin...

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Bibliographic Details
Main Authors: Athos Carlos Silva, Paulo Tarso Vilela de Resende
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2531264
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